The 7 Irrefutable Rules Of Small Business Growth 小企业增长的七种铁定规则 Steven Little

基本信息

Format:Paperback / softback 256 pages

Publisher:John Wiley & Sons Inc

Imprint:John Wiley & Sons Inc

ISBN:9780471707608

Published:24 Mar 2005

Classifications:Management & management techniques, Small businesses & self-employed

Readership:Professional & Vocational

Weight:400g

Dimensions:152 x 228 x 22 (mm)

书籍简介仅供参考，具体以实物为准

书籍简介

创办一家小企业并取得成功并非易事。事实上，大多数小企业主并不富裕，许多人还失败了。本书为您揭示小企业成功的真相。

它没有为每一个小企业提供万灵药。相反，它概述了小企业持续增长和成功的真实有效的原则。由企业成长专家史蒂文-利特尔（Steven Little）撰写的《小企业成长的七条不可辩驳的法则》跳过了空洞的小企业积极主义，换来的是真实、实用的解决方案。

如果您是小企业主或刚刚起步的创业者，您将在本书中找到关于技术、商业计划、招聘等主题的所有重要问题的答案。

Starting a small business and making it a success isn't easy. In fact, most small business owners don't get rich and many fail. This book presents the straight truth on small business success.

It doesn't offer cure-alls for every small business. Instead, it outlines real, effective principles for continued small business growth and success. Written by business growth expert Steven Little, The 7 Irrefutable Rules of Small Business Growth skips empty small business positivism in exchange for real-world, practical solutions.

If you're a small business owner or an entrepreneur just starting out, you'll find answers to all your most important questions on topics such as technology, business plans, hiring, and much more.

作者简介

史蒂文-S.利特尔（STEVEN S. LITTLE）是小企业成长方面的知名演讲家、作家和顾问。他曾担任三家快速增长公司的总裁，自 1998 年以来一直担任《公司》杂志的高级顾问。在他的演讲和咨询生涯中，他曾与美国一些受推崇的机构合作，包括 UPS、Sprint、美国银行、康柏、微软和小型企业管理局。

STEVEN S. LITTLE is a renowned speaker, writer, and consultant on the subject of small business growth. He is the former president of three fast-growth companies and has been a senior consultant for Inc. magazine since 1998. During his speaking and consulting career, he has worked with some of the country's most admired organizations, including UPS, Sprint, Bank of America, Compaq, Microsoft, and the Small Business Administration.

目录 

部分目录仅供参考

Preface: Did I Really Say “Irrefutable”?

Acknowledgments.

About the Author.

Chapter 1: A Realist’s View of the Small Business Landscape.

Chapter 2: Are You Really the Entrepreneurial Type?

Chapter 3: RULE 1: Establish and Maintain a Strong Sense of Purpose.

Chapter 4: RULE 2: Thoroughly Understand the Marketplace.

Chapter 5: RULE 3: Build an Effective Growth Planning System.

Chapter 6: RULE 4: Develop Customer-Driven Processes.