Print Design (Bilingual edition): The Latest from Germany - Switzerland - Austria

印刷设计（双语版）：来自德国-瑞士-奥地利的新设计

出版社 ‏ : ‎ Niggli Verlag (2023年3月28日)

语言 ‏ : ‎ 英语

精装 ‏ : ‎ 224页

ISBN-10 ‏ : ‎ 3721210220

ISBN-13 ‏ : ‎ 978-3721210224

商品重量 ‏ : ‎ 1 kilograms

尺寸 ‏ : ‎ 20.5 x 2.5 x 26.7 cm

页面信息仅供参考，具体以实物为准

内容简介

欧洲德语区的印刷产品性能：特殊结果的选择

本书对当前先进的印刷产品进行了回顾、记录和评论。从周年纪念出版物到目录，从年度报告到杂志，从标签到企业字体设计--以及其他半打类别。

印刷品不仅可以在视觉上得到体验，还可以在数字时代对品牌发展和对话做出决定性的贡献，作为持久的营销工具，始终可见，始终响亮，不可缺少。有效的印刷品设计可以通过其触觉特征和可触摸性唤醒一系列完全不同的情感。令人信服的印刷品是有吸引力的，仅仅通过触摸就能给人留下深刻印象。特别强调的是对所有学科的整体看法。这包括了从规划到处理的所有步骤，这些步骤涉及到一个成功的印刷项目的构思、设计和实现。

The print product performance in German-speaking Europe: a a selection of exceptional results

This publication reviews, documents and comments on the current state-of-the-art of print products: From an anniversary publication to a catalog, from an annual report to a magazine, from a label to corporate type design – and half a dozen other categories.

Print products can not only be visually experienced, they also decisively contribute to brand development and dialog in the digital age, as durable marketing tools, always visible, always loud and indispensable. Effective print design can awaken a range of completely different emotions through its haptic characteristics and tangibility. Convincing print products must be appealing and impressive just by touch. Particular emphasis is placed on a holistic view of all disciplines. This encompasses all steps from planning to processing that are involved in the conception, design and realization of a successful print project.