书名：When to Rob a Bank用“有色眼镜”看清世界

作者：Steven D. Levitt
出版社名称：Penguin
出版时间：2016
语种：英文
ISBN：9780141980980
商品尺寸：12.9 x 2.3 x 19.8 cm
包装：平装
页数：400（以实物为准）
★“魔鬼经济学”系列丛书；

★关于聪明人怎样看世界的书，畅销数十个国家的大众经济学经典。
★逃出认知囚笼，以经济学方式探索日常生活背后的世界，打破惯性思维，解决看似不可能解决的问题。
★革命性的思考、引人入胜的故事、不同寻常的分析，揭示事物表象之下真实的一面。
★《纽约时报》、《华尔街日报》、《华盛顿邮报》、《经济学人》等全球各大媒体推荐

聪明人怎样看世界？怎样成为一个有趣的人？“魔鬼经济学”系列的When to Rob a Bank《用“有色眼镜”看清世界》是一本经济学奇书，教你如何更有效、更有创造力、更理智地观察和思考。

媒体评论：
“列维特与都伯纳巧妙地连类比物，通过对比乍看起来毫无关联的话题，挖掘富于启发性的真理，这让‘魔鬼经济学’读起来妙趣横生。”——《纽约时报》

“引人关注且始终富于趣味性的作品，提出了很多真知灼见，充满了惊喜……‘魔鬼经济学’中的有趣观点层出不穷。”——《华盛顿邮报图书世界》

“大批经济学家前赴后继、不辞辛劳地破解货币政策等错综复杂的议题，而史蒂芬·列维特却在用经济学模型解答更有意思的问题，并因此名声大噪。”——《旧金山纪事报》

“这本有趣的读物将经济学原理用于审视日常生活。”——《人物》

Why don't flight attendants get tipped? If you were a terrorist, how would you attack? And why does KFC always run out of fried chicken?
Over the past decade, Steven D. Levitt and Stephen J. Dubner have published more than 8,000 blog posts on Freakonomics.com. Now the very best of this writing has been carefully curated into one volume, the perfect solution for the millions of readers who love all things Freakonomics.
Discover why taller people tend to make more money; why it's so hard to predict the Kentucky Derby winner; and why it might be time for a sex tax (if not a fat tax). You'll also learn a great deal about Levitt and Dubner's own quirks and passions. Surprising and erudite, eloquent and witty, Freaks and Friends demonstrates the brilliance that has made their books an international sensation.

Review
"[A] kooky and counterintuitive collection of economic analysis... Plenty to revel in."--Kirkus

"Genius... has you gasping in amazement."--Wall Street Journal

"We are all Freakonomists now."--Washington Post

"An afternoon with Levitt and Dubner's book will transform you into the most interesting person in the room that evening."--National Public Radio

"A splendid book, full of unlikely but arresting historical details that distinguish the authors from the run of pop social scientists."--New York Times

"An addictive, irresistible crash course in the populist application of economics."--The A.V. Club
人人都是魔鬼经济学家。

有趣的大脑不只是两位史蒂芬才有。在他们开通魔鬼经济学这个网站以来的10年间，收到了形形色色的邮件和反馈，和数百万读者做了很多互动。

如同他们的其他著作一样，在When to Rob a Bank《用“有色眼镜”看清世界》这本书中，两位魔鬼经济学家一如既往问出了许多剑走偏锋的问题：为什么空乘人员不收小费？人们会对什么事情撒谎，为什么撒谎？从风险回报率的角度分析，什么时候抢银行合适？你还会对列维特和都伯纳本人的怪癖与爱好有许多了解，包括赌博、高尔夫、西洋双陆棋和废除美分币。

在书中，你会了解“魔鬼经济学”这个系列是怎么来的，数据、现象、分析、结论背后藏着什么样的故事和花絮，这甚至比前三本书更有趣。你还会知道，原来，读者的脑洞可以比作者们还大。
史蒂芬·列维特，芝加哥大学经济学教授，约翰·贝茨·克拉克奖得主（该奖被称为“小诺贝尔奖”），被誉为“当今美国40岁以下很负盛名的经济学家”，他的声誉得到了整个经济学界的公认。列维特1989年毕业于哈佛大学，1994年在麻省理工学院取得经济学博士学位，1997年进入芝加哥大学执教，短短两年时间，列维特就成为芝加哥大学经济学院终身教授。

Steven David Levittis a prominent American economist best known for his work on crime, in particular on the link between legalized abortion and crime rates. Winner of the 2003 John Bates Clark Medal, he is currently the Alvin H. Baum Professor of Economics at the University of Chicago, director of the Becker Center on Chicago Price Theory at the University of Chicago Graduate School of Business, and co-editor of the Journal of Political Economy published by the University of Chicago Press. He is one of the most well known economists amongst laymen, having co-authored the best-selling book Freakonomics (2005). Levitt was chosen as one of Time Magazine's "100 People Who Shape Our World" in 2006.
The TSA recently announced that most airplane carry-on restrictions will stay in place for now, although the ban has now been lifted on cigarette lighters. While it seems crazy to keep people from bringing toothpaste, deodorant, or water through security, it didn't seem so strange to ban lighters. I wonder whether the lighter manufacturers were lobbying for or against this rule change. On the one hand, having twenty-two thousand lighters confiscated per day would seem good for business; on the other hand, maybe fewer people will buy lighters if they can't travel with them.

Hearing about these rules got me thinking about what I would do to maximize terror if I were a terrorist with limited resources. I'd start by thinking about what really inspires fear. One thing that scares people is the thought that they could be a victim of an attack. With that in mind, I'd want to do something that everybody thinks might be directed at them, even if the individual probability of harm is very low.

Humans tend to overestimate small probabilities, so the fear generated by an act of terrorism is greatly disproportionate to the actual risk.

Also, I'd want to create the feeling that an army of terrorists exists, which I'd accomplish by pulling off multiple attacks at once, and then following them up with more shortly thereafter.

Third, unless terrorists always insist on suicide missions (which I can't imagine they would), it would be optimal to hatch a plan in which your terrorists aren't killed or caught in the act, if possible.

Fourth, I think it makes sense to try to stop commerce, since a commerce breakdown gives people more free time to think about how scared they are.

Fifth, if you really want to impose pain on the U.S., the act has to be something that prompts the government to pass a bundle of very costly laws that stay in place long after they have served their purpose (assuming they had a purpose in the first place). My general view of the world is that simpler is better. My guess is that this thinking applies to terrorism as well. In that spirit, the best terrorist plan I have heard is one that my father thought up after the D.C. snipers created havoc in 2002. The basic idea is to arm twenty terrorists with rifles and cars, and arrange to have them begin shooting randomly at pre-set times all across the country.