如何成名：失落的爱因斯坦、被遗忘的超级明星以及披头士乐队是如何诞生的 How to Become Famous: Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be

基本信息

Format:Hardback 272 pages

Publisher:Harvard Business Review Press

Imprint:Harvard Business Review Press

ISBN:9781647825362

Published:21 May 2024

Weight:564g

Dimensions:241 x 165 x 25 (mm)

页面参数仅供参考，具体以实物为准

书籍简介

考虑一下历史上有名的音乐团体。 如果披头士乐队不存在，世界会是什么样子？ 这是 2019 年有趣、发人深省的电影《昨天》提出的问题，在这部电影中，一位完全不知名的年轻歌手开始向从未听过披头士乐队的世界演唱披头士乐队的热门歌曲。 披头士四人组的歌曲会像在我们这个充斥着披头士乐队的世界中一样非常受欢迎吗？ 电影声称他们会，但这是真的吗？ 披头士乐队的成功是否一定是因为他们惊人的、出色的才华？

或许。 很难想象我们的世界没有明星、偶像和名人。 它们是我们文化和历史的一部分，似乎是永恒的、注定的。 但正如哈佛大学法学教授（也是披头士乐队的狂热粉丝）卡斯·桑斯坦（Cass Sunstein）在这本令人震惊的书中所表明的那样，事实并非如此。 他关注音乐、文学、商业、科学、政治和其他领域的有名和被遗忘（或简单忽视）的艺术家和杰出人物，探讨了为什么有些人成名而另一些人却没有，并对所扮演的角色提供了新的理解 名声的成就靠的是伟大、运气和偶然性。

桑斯坦研究了近期关于信息级联、网络效应和群体极化的研究，以探讨人们如何成名的问题。 他探讨了历史书和文学经典中的内容，以及随着时间的推移，这些内容如何发生根本性的变化。 他深入研究了约翰·济慈、威廉·布莱克、简·奥斯汀、鲍勃·迪伦、艾因·兰德和斯坦·李等众多有名人物的丰富而有趣的故事，以及约翰、保罗、乔治和林戈。

Consider the most famous music group in history. What would the world be like if the Beatles never existed? This was the question posed by the playful, thought-provoking, 2019 film Yesterday, in which a young, completely unknown singer starts performing Beatles hits to a world that has never heard them. Would the Fab Four's songs be as phenomenally popular as they are in our own Beatle-infused world? The movie asserts that they would, but is that true? Was the success of the Beatles inevitable due to their amazing, matchless talent?

Maybe. It's hard to imagine our world without its stars, icons, and celebrities. They are part of our culture and history, seeming permanent and preordained. But as Harvard law professor (and passionate Beatles fan) Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don't and offers a new understanding of the roles played by greatness, luck, and contingency in the achievement of fame.

Sunstein examines recent research on informational cascades, network effects, and group polarization to probe the question of how people become famous. He explores what ends up in the history books and in the literary canon and how that changes radically over time. He delves into the rich and entertaining stories of a diverse cast of famous characters, from John Keats, William Blake, and Jane Austen to Bob Dylan, Ayn Rand, and Stan Lee—as well as John, Paul, George, and Ringo.

作者简介

卡斯·R·桑斯坦 (Cass R. Sunstein) 是哈佛大学法学院罗伯特·沃尔姆斯利大学教授。 2009年至2012年，他担任白宫信息和监管事务办公室主任。 从那时起，他在美国政府担任过多个不同的职务。 他是许多国家和国际组织的顾问，是《Nudge》（与理查德·H·塞勒合着）、《Noise》（与丹尼尔·卡尼曼和奥利维尔·西博尼合着）、《星球大战中的世界》和《Wiser》（与里德·哈斯蒂合着）的作者。

Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs. Since that time, he has served in the US government in several different roles. Adviser to many nations and international organizations, he is the author of Nudge (with Richard H. Thaler), Noise (with Daniel Kahneman and Olivier Sibony), The World According to Star Wars, and Wiser (with Reid Hastie).