书名：Tiny Habits 微习惯: 改变一切的小变化

作者：BJ Fogg  

出版社名称：Virgin Books

出版时间：2020

语种：英语

ISBN：9780753553244

商品尺寸：12.6 x 1.9 x 19.8 cm

包装：平装

页数：320（以实物为准）

Review

BJ Fogg is the founding father of habits research, and his advice has already changed my life. Tiny Habits will help anyone have their best year yet; whether you want to sleep better, lose weight, work smarter or be a more present parent ― Dr Rangan Chatterjee, author of Feel Better in 5

Absolutely brilliant ... a 5/5 book. Fantastic things in every paragraph, on every page of the book ― Chris Evans

For years, we’ve been told that being more healthy and productive is a matter of willpower: that we should follow the latest fad and make constant changes to our lifestyles. But whether in our diets, fitness plans or jobs, radical overhauls never work. Instead we should start with quick wins ― and embed new, tiny habits into our everyday routines.

The world expert on this is Silicon Valley legend BJ Fogg, pioneering research psychologist and founder of the iconic Behaviour Design Lab at Stanford. Now anyone can use his science-based approach to make changes that are simple to achieve and sticky enough to last.

In the hugely anticipated Tiny Habits, BJ Fogg shows us how to change our lives for the better, one tiny habit at a time. Based on twenty years research and his experience coaching over 40,000 people, it cracks the code of habit formation. Focus on what is easy to change, not what is hard; focus on what you want to do, not what you should do. At the heart of this is a startling truth ― that creating happier, healthier lives can be easy, and surprisingly fun.

BJ Fogg is the founder and director of the Behaviour Design Lab at Stanford. In addition to his research, Fogg teaches Boot Camps in Behaviour Design for industry innovators and also leads the Tiny Habits Academy helping people around the world. One of Fortune’s ‘10 New Gurus You Should Know,’ he lives in Northern California and Maui.

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