书名：The Ride of a Lifetime一生的旅程:作为迪士尼公司CEO15年的经验教训
作者：Robert Iger
出版社名称：Bantam Press
出版时间：2019
语种：英语
ISBN：9781787630468
商品尺寸：16.2 x 2.8 x 24 cm
包装：平装
页数：272（以实物为准）

The CEO of Disney, one of Time's most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger-think global-and turn Disney into a stronger brand in international markets.

Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

In The Ride of a Lifetime, Robert Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:

Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.

Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.

Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.

Fairness. Treat people decently, with empathy, and be accessible to them.

'Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone's expectations, and he has done it with grace and audacity. This books shows you how that happened.' STEVEN SPIELBERG

罗伯特·艾格，生于美国纽约长岛，犹太人，迪士尼公司现任董事长及首席执行官。他在2000年成为迪士尼总裁兼营运总监，继而在2005年10月继承米高·艾斯纳成为总裁兼行政总裁，2012年3月继承John E. Pepper, Jr.成为董事长及首席执行官。在艾格领导下，迪士尼于2006年收购了皮克斯动画制作室，然后在2009年收购了漫威娱乐，再在2012年收购了卢卡斯影业，进一步扩展了迪士尼媒体王国的版图。他亦是苹果公司的董事会成员。2017年12月14日，艾格宣佈华特迪士尼收购由传媒大亨鲁珀特·梅铎控制的二十一世纪福斯的大部分资产，连同承担债务，总代价约为524亿美元。

Robert A. Igeris Chairman and CEO of The Walt Disney Company. Prior to this position, he served as President and CEO beginning October 2005 and President and COO from 2000-2005. Iger officially joined the Disney senior management team in 1996 as Chairman of the Disney-owned ABC Group and in 1999 was given the additional responsibility of President, Walt Disney International. In that role, Iger expanded Disney's presence outside of the United States, establishing the blueprint for the Company's international growth today. As Chairman of the ABC Group, Iger oversaw the broadcast television network and station group, cable television properties, and guided the merger between Capital Cities/ABC, Inc. and The Walt Disney Company. He began his career at ABC in 1974.