预售 【中商原版】Universal Principles of Design 进口艺术 通用设计原则

Universal Principles of Design, Completely Updated and Expanded Third Edition

通用设计原则

出版社 ‏ : ‎ Rockport Publishers; 第 Expanded 版 (2023年5月23日)

语言 ‏ : ‎ 英语

软精装 ‏ : ‎ 424页

ISBN-10 ‏ : ‎ 076037516X

ISBN-13 ‏ : ‎ 978-0760375167

商品重量 ‏ : ‎ 1.62 Kilograms

尺寸 ‏ : ‎ 22.35 x 3.43 x 26.04 cm

页面信息仅供参考，具体以实物为准

内容简介

Universal Principles of Design, Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design.

Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice.

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Each principle is presented in a two-page format. The left-hand page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

The book is organized alphabetically so that principles can be easily and quickly referenced by name. From the Abbe Principle to the Zeigarnick Effect, every major design concept is defined and illustrated, including these new additions:

• Feature creep
• Gamification
• Root cause
• Social trap
• Supernormal stimulus

A landmark reference for designers, engineers, architects, and students, Universal Principles of Design has become the standard for anyone seeking to broaden and improve their design expertise, explore brainstorming ideas, and improve the quality of their design work.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

本书是一本跨学科的百科全书，现在完全更新了现有的条目，并扩展了75个新条目，总共介绍了200条对成功设计很重要的法律、准则和注意事项。

这本重要的设计指南图文并茂，易于浏览，对每一个设计概念都有清晰的解释，并提供了在实践中应用这些理念的视觉实例。

无论是营销活动还是博物馆展览，无论是视频游戏还是复杂的控制系统，我们所看到的设计都是许多来自不同学科的概念和做法的结晶。因为没有人能够成为所有方面的专家，所以设计师总是不得不争先恐后地寻找使设计成功所需的信息和知识--直到现在。

每条原则都以两页的形式呈现。左页包含一个简洁的定义和对该原则的完整描述，使用该原则的例子和指南，以及提供阐述和参考的旁注。右页包含直观的例子和相关图形，以支持对该原则的深入理解。

本书按字母顺序编排，这样就可以方便快捷地按名称参考原则。从Abbe原则到Zeigarnick效应，每一个主要的设计概念都有定义和说明，包括这些新增加的内容：

功能蠕变

游戏化

根本原因

社会陷阱

超常的刺激

作为设计师、工程师、建筑师和学生的里程碑式的参考资料，《设计的通用原则》已经成为任何寻求拓宽和提高设计专业知识、探索头脑风暴想法和提高设计工作质量的人的标准。

洛克波特通用系列丛书为设计师、建筑师、工程师、学生以及任何有兴趣拓展和丰富设计知识的人提供了关于多学科主题的信息和具有启发性的视觉实例。