书名：The Start-up of You至关重要的关系 
作者：Reid Hoffman；Ben Casnocha
出版社名称：Random House Business
出版时间：2013
语种：英文
ISBN：9781847940803
商品尺寸：12.9 x 1.7 x 19.8 cm
包装：平装
页数：272

新兴企业家在面对经济衰退时总是很抓狂，他们认为筹集资金很困难，让消费者愿意花钱很困难，于是可能放弃创业。有经验的企业家知道，实际上在经济衰退的时候更容易创办公司。在经济衰退的时候开创公司就没有多少人和你抢夺人才，没有多少人和你抢夺消费者，也没有多少人和你抢媒体报道，等等。

许多公司，诸如微软和联邦快递，都是在经济衰退的深渊中起步的。所以，人们误以为经济衰退时期，创业的风险高。实际上，这种时候风险往往更低。况且，你不去寻找风险，风险也会自己找上门来的。

商务社交网linkedIn创始人里德•霍夫曼作为硅谷英雄、美国商界领袖，他精准把握商业运作的关键点，并总结于本书The Start-up of You《至关重要的关系》中。同时，本书也是经典的商业读本与实用的个人职业规划手册。

媒体评论：
“并不是非得创业才称得上是企业家。企业家指的是一种看待世界的方式：当他人看到重重障碍时，企业家看到的是机会；当他人选择退却时，企业家却能大胆冒险。不管你从事什么职业——或者希望从事哪种职业——本书都可以为你走向成功提供经验教训。”
——迈克尔•布鲁姆伯格，彭博资讯创始人，纽约市市长

“所有人，不论男女，都需要拥有宏图大志才能成功。这本书非常实用，它教你该如何掌控局面，开创事业，从而为社会贡献积极力量。”
——谢丽尔•桑德伯格，Facebook首席运营官

“本书讲述了在打造美好生活的过程中该如何运用创业策略：先得有想法，然后在整个职业生涯中努力去实现它，成就非凡。本书提炼出了获取成功的必要关键技巧。”
——杰克•多尔西，Twitter及Square软件合创人

“硅谷通过我们的工作方式彻底革新了整个行业。如今，是时候将我们采取的策略推广到世界其他地区了。这本书可以帮助你彻底改变自身，并实现事业上的伟大突破。”
——马克•安德森，惠普、Facebook以及eBay的风险投资家兼主管

“在变革与不确定时期……适应可以造就稳定。类似这样的深刻见解使得这本书为读者经营生活提供了引人入胜的新方法。”——约翰•艾克曼迪，斯坦福大学教务长

“如果说工作与职业是一场游戏，那么本书就成了游戏策略。里德•霍夫曼是世界上伟大的商务策略师之一。他曾帮助十几位企业家变革企业。现在就请他来帮你将你的初创企业推向更高水平吧。”——马克•平卡斯，Zynga CEO

From the co-founder and chairman of LinkedIn and author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career: in other words, how to run the 'start-up of you'. 
In a world where wages are virtually stagnant, creative disruption is rocking every industry, global competition for jobs is fierce, and job security is a thing of the past, we're all on our own when it comes to our careers. In the face of such uncertainty, the key to success is to think and act like an entrepreneur: to be nimble and self-reliant, to be innovative, and to know how to network and stand out from the crowd. And this is precisely what Hoffman and Casnocha show you how to do in a book that is both inspirational and supremely practical. 
Just as LinkedIn is the one online community that no professional can afford not to belong to, this is the book that no professional can afford to be without.

Review
"Being an entrepreneur isn't really about starting a business. It's a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you're in - or want to be in - The Start-Up of You holds lessons for success."
-Michael Bloomberg, founder of Bloomberg, L.P. and Mayor, New York City

"Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact."
-Sheryl Sandberg, Chief Operating Officer, Facebook

"Forging a fulfilling career is one of the most important--and often, most difficult--challenges in building a happy life. The Start-Up of You is crammed with insights and strategies to help each of us create the work life we want."
-Gretchen Rubin, author of the #1 bestseller, The Happiness Project

"The Startup of You" describes how to take the Silicon Valley approach to building a life: start with an idea, and work over your entire career to turn it something remarkable. In the world today, I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed." 
-Jack Dorsey, co-founder of Twitter, co-founder of Square

"This great book shows that entrepreneurship is really about taking control of your life, and you don't need a big startup to be an entrepreneur - you need personal responsibility and intellectual exploration." 
- Penelope Trunk, author, Brazen Careerist

"Silicon Valley revolutionizes entire industries through the way we work. It is now time to export our playbook to the rest of the world. The Startup of You is that key playbook: it will help you revolutionize yourself and achieve your own career breakout."
-Marc Andreessen, co-founder Netscape; director at HP, Facebook, and eBay

"A profound book about self-determination and self-realization. By capturing and universalizing the wisdom of successful start-up businesses, the authors provide an exciting blueprint for building a fulfilling career. Invaluable for any person who wants to be a successful entrepreneur - not in a particular company - but in the most important enterprise of all: one's own life."
-Cory Booker, Mayor of Newark

""The Internet has fundamentally changed the architecture of business and society. This terrific book shows you how to live, learn, and thrive in a networked world."
-Joi Ito, Director, MIT Media Lab

"Hoffman and Casnocha make a number of astute observations about shifts in the world of work.... As well as explaining network intelligence, or why your contacts' contacts may be the best source of leads about potential jobs...the book also gives numerous tips--including ones gleaned from the world of online dating--about how best to broker effective relationships. -The Economist

"If you are starting a career, it is an excellent book for thinking through the practical issues you will face in branding yourself in what is becoming a more volatile and very different labor market"
-Tyler Cowen, Marginal Revolution

"The same extraordinary vision and timing that enabled Reid to found LinkedIn is once again on display with his book "the start-up of YOU." His central thesis, that every individual can benefit from acting as the entrepreneur of their own life and career, has never been more important than it is in today's increasingly globalized, competitive, and networked world." 
-Jeff Weiner, CEO, LinkedIn

"LinkedIn co-founder Reid Hoffman has pulled off something extraordinary in his book-writing debut. He has challenged a well-worn idea....and replaced it with something better." -Fortune

如何应对21世纪新商业环境中的变化？商务社交网LinkedIn创始人里德•霍夫曼教你把握关系，利用趋势。

作为杰出的IT投资人和创业家，里德•霍夫曼敏锐地感知商业社会正在发生革命性的变化，并提出全球格局下的个人战略：每个人都应该具备企业家精神，学会重新处理与自我的关系、与他人的关系、与未来的关系、与风险的关系，才足以应对多变的世界。

书中以全球化视野，深度解读至关重要的四大关系，为读者提供新的商业世界观和实用的七大策略。

里德•霍夫曼，毕业于斯坦福大学和牛津大学，是举世闻名的企业家、投资人士，入选2013福布斯世界富豪榜前500名。他是世界上很大的职业社交网LinkedIn合创人兼执行董事长。他还是著名的硅谷风险投资公司Greylock的合伙人，也是100多家技术公司、包括Facebook和Zynga的早期投资人。深度理解技术变革，多层次的人性沟通，这两大能力让里德•霍夫曼成为网络时代的大赢家。而如何感知并利用信息时代的商业趋势，他用《至关重要的关系》为你解答！
REID HOFFMAN is co-founder and chairman of LinkedIn, the biggest professional social network in the world with 100+ million members. Previously he was executive vice president of PayPal. He is also a partner at Greylock, a leading Silicon Valley venture capital firm. He has been an early investor in over 100 technology companies, including Facebook and Zynga.
本•卡斯诺瓦，优秀的企业家、作家。他曾经为《新闻周刊》撰稿，并在CNN、《早间秀》以及CNBC担任过嘉宾。他被《商业周刊》誉为“全美很棒的青年企业家”之一。
BEN CASNOCHA is an award-winning entrepreneur and author. He has written for Newsweek and appeared on CNN, the CBS Early Show and Fox News. BusinessWeek named him one of 'America's best young entrepreneurs' and he is in much demand as a public speaker.
Centuries of immigrants risked everything to come to America with the conviction that if they worked hard they would enjoy a better life than their parents had. Since our country’s birth, each generation of Americans has generally made more money, been better educated, and enjoyed a higher standard of living titan the generation that came before it. An expectation of lockstep increases in prosperity became part of the American Dream.
For the last sixty or so years, the job market for educated workers worked like an escalator. After graduating trout college, you landed an entry-level job at the bottom of tile escalator at an IBM or a GE or a Goldman Sachs. There you were groomed and mentored, receiving training and professional development from your employer. As you gained experience, you were whisked up the organizational hierarchy, clearing room for the ambitious young graduates who followed to fill the same entry-level positions. So long as you played nice and well, you moved steadily up the escalator, and each step brought with it more power, income, and job security. Eventually, around age sixty-five, you stepped oil tile escalator, allowing those middle-ranked employees to fill the same senior positions you just vacated. You, meanwhile, coasted into a comfortable retirement financed by a company pension and government-funded Social Security.
People didn’t assume all of this necessarily happened automatically. But there was a sense that if you were basically competent, put forth a good effort, and weren’t unlucky, the strong winds at your back would eventually shoot you to a good high level. For the most part this was a justified expectation.
But now that escalator is jammed at every level. Many young people, even the most highly educated, are stuck at the bottom, underemployed, or jobless, as Ronald Brownstein noted in the Atlantic. At the same time, men and women in their sixties and seventies, with empty pensions and a government safety net that looks like Swiss cheese, are staying in or rejoining the workforce in record numbers.