聪明的对手：创新型公司如何玩科技巨头无法取胜的游戏 Smart Rivals: How Innovative Companies Play Games That Tech Giants Cant Win

基本信息

Format:Hardback 192 pages, Illustrations, unspecified

Publisher:Harvard Business Review Press

Imprint:Harvard Business Review Press

ISBN:9781647826048

Published:20 Aug 2024

Dimensions:235 x 156 (mm)

页面参数仅供参考，具体以实物为准

书籍简介

哈佛商学院教授和记者通过全新的研究，探讨了企业如何以自己的方式更好地与科技巨头竞争。

企业正在打一场错误的战斗。大家的共识是学习科技巨头的实践，然后效仿他们。但新的增长之路不是靠模仿创造的，而是靠彻底的差异化打造的。

在《智能对手》一书中，哈佛商学院教授朱峰和记者曹一宁向企业引领者展示了如何通过提供科技巨头和其他竞争对手在数字/人工智能时代无法比拟的产品功能和优势来创造竞争优势。

朱峰和曹一宁带领读者踏上全球之旅，展示了包括达美乐、耐克和丝芙兰在内的各种公司以及引人入胜的案例研究，例如中国领先的女鞋零售商百丽、尼日利亚大的媒体集团 EbonyLife 和意大利流行的电子收费支付服务 Telepass。通过这些不同的案例，他们展示了企业如何利用其独特的能力来确定数字时代的增长之路。

《Smart Rivals》借鉴了来自各行各业引领者的原创研究和见解，是发掘公司隐藏优势的蓝图。它将帮助您激发创新的解决方案和能力——包括新产品、服务、战略和优势——而这些是单纯的模仿永远无法提供的。

A fresh, research-based look at how companies can better compete, on their own terms, with tech giants—from a Harvard Business School professor and a journalist.

Companies are fighting the wrong battle. The consensus has been to learn the best practices from tech giants and then imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation.

In Smart Rivals, Harvard Business School professor Feng Zhu and journalist Bonnie Yining Cao show business leaders how to create competitive advantagejs by offering product features and benefits that tech giants and other competitors cannot match in the digital/AI age.

Taking readers on a global journey, Zhu and Cao showcase a variety of companies—including Domino's, Nike, and Sephora—and fascinating case studies, such as Belle, the leading women's footwear retailer in China; EbonyLife, Nigeria's top media conglomerate; and Telepass, Italy's popular electronic toll payment service. Through these diverse examples, they illustrate how companies identify their path for growth in the digital age by leveraging their unique capabilities.

Drawing on original research and insights gleaned from leaders in a wide range of industries, Smart Rivals is a blueprint for uncovering your company's hidden strengths. It will help you spark innovative solutions and capabilities—including new products, services, strategies, and advantages—that mere imitation could never provide.

作者简介

朱峰，哈佛商学院 1958 届 MBA 班工商管理教授，是竞争战略、数字化转型和创新方面的专家。他是哈佛大学数字数据设计研究所平台实验室的联合主任。

曹颖宁曾是获奖记者。她撰写了大量有关美国和新兴市场的科技和传统行业公司的文章。她目前正在哈佛商学院攻读工商管理博士学位。

Feng Zhu, MBA Class of 1958 Professor of Business Administration at Harvard Business School, is an expert on competitive strategies, digital transformation, and innovation. He codirects the Platform Lab at the Digital Data Design Institute at Harvard.

Bonnie Yining Cao is an award-winning journalist. She has written extensively about companies in tech and traditional industries in the United States and emerging markets. She is currently pursuing her PhD in business administration at Harvard Business School.