书名：Trade Fair Design Annual 2019/20

作者：Sabine Marinescu;Janina Poesch

ISBN：9783899863130

出版社：Avedition Gmbh

出版日期：2019.12.9

尺寸：23.29 x 2.46 x 31.52 cm

装帧：精装

页码：288

图幅数：300 彩色

作者简介：

编辑 Sabine Marinescu 和 Janina Poesch 是建筑师和记者。自2008年以来，他们一直在孜孜不倦地搭建舞台布景平台。除了编辑印刷书籍和杂志外，他们还热情地经营博客 www.plotmag.com/blog。

The editors Sabine Marinescu and Janina Poesch are architects and journalists. Since 2008, they have been working tirelessly to build up a platform for scenography. Besides editing the printed books and magazines, they enthusiastically run the blog www.plotmag.com/blog."

内容简介：

当前的品牌传播正越来越多地转向真正的数字叙事。在完全数字化的时代，讲故事的趋势以及沟通类型在这方面起着重要作用。特别是在交易会上，个人讨论仍然是每次演讲的关键方面。在本期的《展销会设计年鉴》中，作者展示了一系列跨媒体叙事的成功范例，特别重视沟通手段的使用。然而，具有决定性的是整体展示的卓越设计，它可以为参展商增加沟通价值，从而提供信息价值，并为参观者提供情感体验。

"The standard reference work in the trade fair design world

Current brand communication is increasingly moving towards real-digital narratives. The storytelling trend plays a major role in this, as well as the type of communication, in times of complete digitization. Particularly at trade fairs, personal discussion is still the key aspect of every presentation. With this edition of the Trade Fair Design Annual, the authors present a series of successful examples of transmedia storytelling, attaching particular importance to the accomplished use of means of communication. What is decisive, however, is the exceptional design of the overall presentation, which can add communicative and therefore informative value for the exhibitor, as well as provide an emotional experience for the visitors."