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《综合商务英语》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型,按照商务英语专业教学要求编写,以培养学生的商务英语综合应用能力,包括英语语言知识和应用能力,商务知识、理论和应用能力,职场适应及发展能力和综合运用各种知识解决商务实际问题的能力等为目标。教材内容的选材围绕商务活动的各个阶段,包括公司介绍、沟通交流、商务旅行、产品、销售、商务管理市场营销等等,通过构建真实的职场商务情景,激发学生的学习动力与热情。本书为教材的第3册。总主编:刘白玉,三级教授,山东工商学院外国语学院院长。中国国际商务英语研究会副理事长,山东省商务英语研究会会长,至今共在《中国翻译》等期刊发表论文93篇,出版专著、译著15部;主持省部级等课题12项。
高伟,浙江外国语学院英语语言与文化学院教学督导,高级经济师,“双师型”教师;曾任商务英语系主任,国际贸易仲裁员,中国国际贸易学会国际商务英语研究委员会常务理事,美国威斯康星大学访问学者。Unit 1 International Organizations
Text A Understanding the WTO
Text B Xi Calls on BRICS to Oppose Protectionism, Lead on Global Issues
Chinese and International Culture Tour
Case Study
Unit 2 Trade Barriers
Text A The Basics of Tariffs and Trade Barriers
Text B Lower Trade Barriers, Stronger Global Trading System Can Help End Extreme Poverty
Chinese and International Culture Tour
Case Study
Unit 3 Products Quality
Text A Elevating Expectations: 5 Ways Product Quality Impacts Your Brand
Text B Quality Management System
Chinese and International Culture Tour
Case Study
Unit 4 Business Leadership
Text A Leadership Styles Around the World
Text B Ten Traits of Great Business Leaders
Chinese and International Culture Tour
Case Study
Unit 5 Business Teamwork
Text A Ten Tips for Better Teamwork
Text B Why Teamwork Is Important in the Workplace?
Chinese and International Culture Tour
Case Study
Unit 6 Business Innovation
Text A The Global Innovation Index 2017: The USA, Japan, the UK, China, and India at the Top of Their Income Groups
Text B Business Model Innovation
Chinese and International Culture Tour
Case Study
Unit 7 Job Satisfaction
Text A How to Increase Job Satisfaction — The Pride System
Text B Job Satisfaction
Chinese and International Culture Tour
Case Study
Unit 8 Customer Service
Text A Customer Relationship Management
Text B Effective Customer Service Tips for Managers
Chinese and International Cultural Tour
Case Study
Unit 9 Business Competition
Text A Competition Counts: How Consumers Win When Business Compete
Text B Why Is Competition Important for Growth?
Chinese and International Culture Tour
Case Study
Unit 10 Business Etiquette
Text A Business Etiquette in the UK
Text B Twelve Business Etiquette Rules Professionals Need to Know
Chinese and International Cultural Tour
Case Study
附录一 Glossary
附录二 TEM-4 (2015–2018)
TEM-4 (2015)
TEM-4 (2016)
TEM-4 (2017)
TEM-4 (2018)
附录三 References
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