高级商务英语口语(第二版)(新视界商务英语系列教材) 刘白玉 主编 孔宪遂 丁芬 人大出版社
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库存: | 100 件 |
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《高级商务英语口语(第二版)》的内容与时俱进,根据第一版后的国际商务发展进行改编,增加了新的内容,但仍然围绕国际商务的重要方面和重要环节展开。涵盖国际商务交际中的常见语境,让学习者能通过学习、操练,达到利用商务英语口语比较专业地、熟练地进行商务沟通甚至谈判的目的。重要的商务语境包括:国际商务的办公环境,商务礼仪,国际商务文化及其差异,线上线下业务的建立,新型商务的沟通、发函、询盘、发盘、还盘,合同订立,产品的生产、营销、代理与索赔等诸多方面,进行综合性训练。在每单元的最后是“巩固性阅读”材料,供学习者巩固该单元的知识,进行适当的信息拓展,旨在商务学习者通过阅读加强对该部分商务知识的认知。
孔宪遂,硕士,山东财经大学外国语学院教授,应用英语系主任,商务英语团队负责人。 2002年7月毕业于清华大学外语系英语专业外国语言学与应用语言学方向,上海外国语大学英语语言文学专业在读博士。主要研究方向为认知语言学、应用语言学。主持和参与完成各类科研课题10余项,出版译著3部、专著1部,主持和参与编写教材多部。
Chapter One Office Hour
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
Chapter Two Business Etiquette
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
Chapter Three Business Trip
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
Chapter Four Business Meeting
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
Chapter Five Trade Fairs
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
Chapter Six Business Trade I: Enquiries, Offers & Price Discount
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
Chapter Seven Business Trade II: Payment Terms and Packaging
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
Chapter Eight Business Trade III: Insurance, Shipment & Complaints
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
Chapter Nine Business Negotiation
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
Chapter Ten Recruitment
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested reading
Chapter Eleven Marketing
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
Chapter Twelve Cross-border E-commerce Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
附录 BEC Speaking Test
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