目录

●Unit 1 Artificial Intelligence Industry
Text A The Four Waves of AI
Text B Will A1 Take Your Job Away?
Unit 2 Global E-commerce
Text A Online Purchase Behavior
Text B Food Economics
Unit 3 IP Industry
Text A The Digital Marketing of Game of Thrones
Text B How IP Economy and Fan Economy Boost Each Other
Unit 4 Enterprise Transformation
Text A Can Pat Gelsinger Turn the Chipmaking Giant Around?
Text B Corporate Transformation Under Pressure
Unit 5 Experience Economy
Text A The Evolution of Experience Economy
Text B Hai Di Lao's Unstoppable Success? Customer Service at Its Best
Unit 6 Corporate Culture
Text A 3 Types of Corporate Culture: Which One Is Your Company?
Text B Corporate Culture Trends for 2021
Unit 7 Merger of Company
Text A What Is a Merger?
Text B Successful Mergers and Acquisitions
Unit 8 Teleeommuting
Text A Managing by Zooming Around
Text B Benefits of Te]ecommuting
Unit 9 Streaming Media Industry
Text A iQiyi, Youku... Who Will Be the Next Netflix of China?
Text B TikTok Is a "Wild West" for Influeneers
Unit 10 Influeneer Marketing
Text A The Future of Influencer Marketing Is in China
Text B How Does Influencer Change Consumer Behaviour?
Unit 11 Virtual Currency
Text A Complexity Theory: An Introduction to Faeebook's Libra
Text B What Is Virtual Currency?
Unit 12 Performance Appraisal
Text A Four Common Problems with Performance Appraisals
Text B Introduction to Performance Appraisal Methods
Unit 13 Business Monopoly
Text A Monopoly Examples
Text B Monopolies: Pros, Cons, and Effect on Economies
Unit 14 Economy Under COVID-19
Text A COVID-19 Worldwide: The Pandemic's Impact on the Economy and Markets
Text B The Global Economic Outlook During the COVID-19 Pandemic: A Changed World
Unit 15 Marketing
Text A The 4Ps of Marketing
Text B What Are the 7 Functions of Marketing?
Bibliography