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《商务英语阅读》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型，按照商务英语专业教学要求编写，以培养学生的商务英语综合应用能力。通过选取商务主题方面原汁原味的文章，帮助学生丰富商务知识，了解商务英语语言特点，提高商务英语阅读水平。将商务理念、商务案例、商务文化和商务英语语言有机融为一体；涵盖国际贸易理论、国际贸易政策、国际贸易惯例、国际贸易公约、一般贸易方式、宏观经济政策等重点和热点话题，也包括产品营销、跨文化交际、资信调查、履约、租船订舱等商务活动中的实际应用，反映当今商务领域的现状与发展趋势。本书为教材的第1册

孔宪遂，副教授，山东财经大学商务英语系主任，山东省商务英语协会副会长，外国语言学及应用语言学硕士，后就读于上外语言学博士生班结业，研究领域为商务英语语言学等；主要著述包括“新视界商务英语系列丛书”等。 
丁芬，山东财经大学外国语学院，讲师，毕业于天津大学工商管理专业，硕士研究生，研究领域为商务英语教学，语言经济学。主要著述包括《商务英语口语》等。

Unit 1 Introduction to Business 
Text A Motives and Functions of a Business 
Text B How Your Small Business Can Sell in China Today 
Chinese and International Culture Tour 
阅读技巧提示 
Unit 2 Successful Business People 
Text A The Leadership Wisdom of Warren Buffett 
Text B What Drives China’s Success? 
Chinese and International Culture Tour 
阅读技巧提示 
Unit 3 Markets 
Text A Understanding Marketing 
Text B Huawei’s Commitment in Europe Brings Win-win Results 
Chinese and International Culture Tour 
阅读技巧提示 
Case Study 
Unit 4 Companies 
Text A How Corporate Growth Is Killing the Economy 
Text B Corporate Social Responsibility in China: Good for Business Is Good for Us 
Chinese and International Culture Tour 
阅读技巧提示 
Unit 5 Employees 
Text A Developing Employees’ Strengths Boosts Sales, Profit, and Engagement 
Text B Millennial Workers Force Factory Rethink in China 
Chinese and International Culture Tour 
阅读技巧提示 
Case Study 
Unit 6 Products 
Text A What the Product Is 
Text B The Name Game 
Chinese and International Culture Tour 
阅读技巧提示 
Unit 7 Customers 
Text A Chinese Consumers: From Noodles to Poodles 
Text B Customer Empowerment and the Rising Power of Consumers 
Chinese and International Culture Tour 
阅读技巧提示 
Case Study 
Unit 8 Work and Life 
Text A Improving Work–Life Balance 
Text B The Work-life Balance Dilemma in China 
Chinese and International Culture Tour 
阅读技巧提示 
Unit 9 Culture 
Text A How Culture Impacts Local Business Practices 
Text B My Understanding on Chinese Business Culture 
Chinese and International Culture Tour 
阅读技巧提示 
Case Study 
Unit 10 Business Ethics 
Text A Ethics and Management Practices 
Text B A Chinese Perspective: Business Ethics in China Now and in the Future 
Chinese and International Culture Tour 
阅读技巧提示 
Appendix I Glossary 
Appendix II TEM-4 (2008–2010) 
References