【中商原版】如何写商业计划 第7版 英文原版 How to Write a Business Plan 6th Edition Brian Finch 商务写作
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商品详情
如何写商业计划（第7版）How to Write a Business Plan : Win Backing and Support for Your Ideas and Ventures
基本信息
Series:Creating Success
Format:Paperback / softback 200 pages
Publisher:Kogan Page Ltd
Imprint:Kogan Page Ltd
Edition:7 Revised edition
ISBN:9781398605640
Published:3 Jul 2022
Weight:286g
Dimensions:138 x 216 x 17 (mm)
页面参数仅供参考，具体以实物为准
书籍简介
如果你正在创办或出售自己的企业，或想扩大你的公司，商业计划是必不可少的。在如何用你的商业计划书产生影响并成功地传达你的战略愿景方面，获得专家指导。
无论是融资、出售业务还是开发具体项目，这都是你为新企业制定专业和有说服力的商业计划的一站式指南。第7版现在有了更多的实用练习、有用的模板和高级技巧，以帮助你写出一份全面和有说服力的计划，以及关于数字发展的内容，如众筹、在线零售和数字营销。
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通过畅销的 "创造成功 "系列丛书，解锁重要的技能，提高你的业绩，并取得进展。这套畅销书由专家为新的和有抱负的经理人和领导人撰写，这套由易懂和有能力的指南组成的百万册书将使你在短时间内获得成功。本书包含了聪明的思维、明智的建议和真正能产生效果的成功技巧，你将快速取得进展，迅速实现你的目标，在你的职业生涯中创造持久的成功。
If you are starting or selling your own business, or wanting to expand your company, business plans are essential. Get expert guidance on how to make an impact with your business plan and successfully communicate your strategic vision.
Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture. This 7th edition now features even more practical exercises, useful templates and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing.
The Creating Success series of books...
Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
作者简介
布赖恩·芬奇是一名独立顾问，在准备和提供有效的商业计划方面有相当丰富的经验，并为他人准备获胜材料提供建议。他是《有效的财务管理》的作者，该书也由Kogan Page出版。他的工作地点在英国伦敦。
Brian Finch is an independent consultant, with considerable experience of preparing and delivering effective business plans, as well as advising others on their preparation of winning material. He is the author of Effective Financial Management, also published by Kogan Page. He is based in London, UK.
目录
Chapter - 01: Introduction;
Chapter - 02: The structure of the plan;
Chapter - 03: Summary;
Chapter - 04: The business background;
Chapter - 05: The market;
Chapter - 06: Operations;
Chapter - 07: Management;
Chapter - 08: The proposal;
Chapter - 09: The forecast;
Chapter - 10: Financial information;
Chapter - 11: Risks;
Chapter - 12: Legal issues and confidentiality;
Chapter - 13: Selling your business;
Chapter - 14: Improve business performance;
Chapter - 15: Bidding for business
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