书名：Originals: How Non-Conformists Move the World 离经叛道：不按常理出牌的人如何改变世界
作者：Adam Grant亚当·格兰特
出版社名称：Penguin Books
出版时间：2017
语种：英文
ISBN：9780143128854
商品尺寸：13.7 x 1.8 x 21.1 cm
包装：平装
页数：336 （以实物为准）

2016年4月，一个拥有谜一样的微笑、留着X教授发型的男子，带着他的新书《离经叛道》（Originals）来到TED，分享了一次题为《原创思维者的惊人特质》的演讲（演讲内容即本书的一、四两章）。没想到，短短15分钟的演讲人气爆棚，已经跃升为TED有史以来很受欢迎的分享之一。视频传入国内，一个多月的时间，仅在优酷和网易公开课平台就累积了近100万的点击量。

推荐理由：
1. Facebook首席运营官谢丽尔·桑德伯格倾情作序；
2. 稳居《纽约时报》、美国亚马逊畅销榜榜首；
3. 来自我们这个时代杰出的思想家之一；
4. 亚当是我很欣赏的作者，这本有趣的书充满深刻而新颖的见解。——《异类》作者马尔科姆·格拉德威尔。

精彩书评：
“阅读《离经叛道》就像我和亚当在一场晚宴上隔席而坐，整个晚上，这位我喜欢的思想家不断用他的洞察、他关于世界的奇妙新见解让我兴奋不已。——马尔科姆·格拉德威尔
《异类》《引爆点》作者

“在我的生命旅程中，亚当是对我影响很大的人之一，而这本书是我读过的很有意义且吸引人的佳作。它充满惊喜和强有力的想法。它不仅会改变你看待这个世界的方式，也许还会改变你度过此生的方式。并且，它很有可能会激励你去改变这世界。—— 谢丽尔·桑德伯格
Facebook首席运营官、《向前一步》作者

“有时候，人们好像必须掌握所有旧有规律，才能在做新的事情时占有优势。然而亚当却独行其是地否决了这个观点。有他引导，是我们的幸运。—— 彼得·蒂尔Paypal联合创始人、《从0到1》作者

“回望我取得的众多商业成就——从航空到铁路，从音乐到手机，包括现在的太空探索——我发现困难的也是我做得成功的事情，就是说服他人换个角度看世界。《离经叛道》能够告诉你怎么做到这一点，它能激励你去创造和改变。—— 理查德·维珍 维珍集团创始人

“这本书引人入胜又令人大开眼界，它不仅帮你认识到自身独有的天赋，还给你力量去挑战传统智慧。亚当用意料之外的研究和精彩有趣的故事，生动阐释了我们应该如何捍卫新想法，如何打破阻碍我们前进的迷思，以及如何不仅改变我们的生命轨迹，更改变我们生活的这个世界。—— 阿里安娜·赫芬顿《赫芬顿邮报》联合创始人兼总编辑

“亚当·格兰特是他这一代出色的社会科学家。非但如此，他还是通俗易懂的作家。—— 丹尼尔·平克《驱动力》《全新思维》作者

“这部非凡的佳作读来趣味盎然，它为这个“破坏式创新的时代”作出了全新的阐释。想要给这个世界带来有意义的改变需要付出怎样的努力？如果要改变自己的人生呢？亚当给我们带来了强有力的全新观点，不仅引发我们重新思考自己在这个世界上的位置，还让我们看到自身潜藏的改变世界的潜力。——J.J.艾布拉姆斯《星球大战：原力觉醒》《迷失》导演
坏机器人制片公司联合创始人

“强烈推荐各位马上阅读，这部开创性的作品每一页都叫人惊奇。亚当重新定义了何为有创造力，以及怎样才能有所作为。与你在乎的人分享它吧。—— 塞斯·高汀 前雅虎营销副总裁、《紫牛》作者

The #1 New York Times bestseller that examines how people can champion new ideas—and how leaders can fight groupthink, from the author ofGive and Take and co-author ofOption B
Review
“Reading Originals made me feel like I was seated across from Adam Grant at a dinner party, as one of my favorite thinkers thrilled me with his insights and his wonderfully new take on the world.”—Malcolm Gladwell, author ofOutliers andThe Tipping Point

“Originals is one of the most important and captivating books I have ever read, full of surprising and powerful ideas. It will not only change the way you see the world; it might just change the way you live your life. And it could very well inspire you to change your world.” —Sheryl Sandberg, COO of Facebook and author ofLean In

“This extraordinary, wildly entertaining book sheds new light on the Age of Disruption. What does it take to make a meaningful difference? And how can you apply this insight to your own life? By debunking myths of success stories, challenging long-held beliefs of process, and finding commonality among those who are agents of profound change, Adam Grant gives us a powerful new perspective on not just our place in the world, but our potential to shake it up entirely.”
—JJ Abrams, director ofStar Wars: The Force Awakens, co-creator and executive producer ofLost, and cofounder ofBad Robot

如果当初为数不多的那几个人没有听从内心的反叛直觉，美国或许根本不存在，个人电脑可能还未普及，我们大概还坚信太阳是绕着地球转的。
人们习惯性地认为，只有一些人会产生重大影响，大多数人终将平庸。然而，那些打破常规、改变世界的人其实和你我并没有太大不同。林肯并非生来更具创新精神，也并非更有勇气应对争议。正如思想家杜波依斯所评论：“他是你们中的一员，但他成为了亚伯拉罕·林肯。”
由此可见，离经叛道不是一种天生的特质，而是一种有意识的选择。影响世界也并非少数人才能达成的成就，关键在于当我们勇于创新时，我们是否兼具谋略。
如何才能减少预测失误，把赌注押在真正有潜力的想法上？说给谁听、如何说，才能得到更多的支持而非惩罚？什么时候是行动的好时机？如何在敌方阵营中培养盟友？以及，该怎样管控自身的疑虑和恐惧，又该怎样打破周围人的冷漠？
一群有趣、有胆、有谋的创新者，在作者的旁征博引中纷纷登场。希望他们的故事和作者与众不同的观点，能激励更多人在离经叛道的路上，妄想不灭，有勇有谋。
WithGive and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation's most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?
Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent. Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who overturned the rule of secrecy at the CIA, a billionaire financial wizard who fires employees for failing to criticize him, and a TV executive who didn't even work in comedy but saved Seinfeld from the cutting-room floor. The payoff is a set of groundbreaking insights about rejecting conformity and improving the status quo.

亚当·格兰特（Adam Grant），沃顿商学院年轻的终身教授，连续四年被评为“沃顿受欢迎的教师”，位居“全球25位影响力的管理思想家”之列，并入围《商业周刊》评选出的“40位40岁以下优秀的商学院教授”。
他是谷歌推崇的组织心理学家，长期担任谷歌公司、强生集团、高盛集团、皮克斯动画，以及联合国和美国海陆空三军的资深顾问及演讲嘉宾，并作为“青年全球领袖”受邀出席世界经济论坛。
他还是《异类》作者马尔科姆“很欣赏的社科作家”。作为《纽约时报》专栏撰稿人，他三度成为倍受读者关注的作者，并登上《纽约时报》的封面。处女作《沃顿商学院受欢迎的成功课》（Give and Take）为《纽约时报》超级畅销书，同时被亚马逊书店、苹果公司、《金融时报》、《华尔街日报》推荐为“年度图书”，被《财富》杂志以及《华盛顿邮报》评为“必读商业经典”。本书是他的第二部作品。

Adam Grant is Wharton’s top-rated teacher. He has been recognized as one of HR’s most influential international thinkers, BusinessWeek’s favorite professor, one of the world’s forty best business professors under forty. Grant was tenured at Wharton while still in his twenties and has been honored with the Excellence in Teaching Award for every class he has taught. His first book, Give and Take, was a New York Times bestseller translated into twenty-seven languages and named one of the best books of 2013 by Amazon, Apple, the Financial Times, and the Wall Street Journal—as well as one of Oprah’s riveting reads, Fortune’s must-read business books, Harvard Business Review’s ideas that shaped management, and the Washington Post’s books every leader should read. His speaking and consulting clients include Google, the NFL, Merck, Goldman Sachs, Disney Pixar, the United Nations, and the U.S. Army and Navy. He serves as a contributing op-ed writer for the New York Times and was profiled in a cover story by its magazine. Coauthor of the new book Option B with Facebook COO and Lean In author Sheryl Sandberg, Grant earned his Ph.D. in organizational psychology from the University of Michigan and his B.A. from Harvard College.

Foreword
Adam Grant is the perfect person to write Originals because he is one.
He is a brilliant researcher who passionately pursues the science of what motivates people, busting myths and revealing truths. He is an informed optimist who offers insights and advice about how anyone—at home, at work, in the community—can make the world a better place. He is a dedicated friend who inspires me to believe in myself and has helped me understand how I can advocate effectively for my ideas.
Adam is one of the most important influences in my life. Through the pages of this magnificent book, he will enlighten, inspire, and support you as well.
MYTH BUSTER
Conventional wisdom holds that some people are innately creative, while most have few original thoughts. Some people are born to be leaders, and the rest are followers. Some people can have real impact, but the majority can’t.
In Originals Adam shatters all of these assumptions.
He demonstrates that any of us can enhance our creativity. He reveals how we can identify ideas that are truly original and predict which ones will work. He tells us when to trust our gut and when to rely on others. He shows how we can become better parents by nurturing originality in our children and better managers by fostering diversity of thought instead of conformity.
In these pages, I learned that great creators don’t necessarily have the deepest expertise but rather seek out the broadest perspectives. I saw how success is not usually attained by being ahead of everyone else but by waiting patiently for the right time to act. And to my utter shock, I learned that procrastinating can be good. Anyone who has ever worked with me knows how much I hate leaving things to the last minute, how I always think that anything that can be done should be done right away. Mark Zuckerberg, along with many others, will be pleased if I can let go of the relentless pressure I feel to finish everything early—and, as Adam points out, it might just help me and my teams achieve better results.
INFORMED OPTIMIST
Every day, we all encounter things we love and things that need to change. The former give us joy. The latter fuel our desire to make the world different—ideally better than the way we found it. But trying to change deep-seated beliefs and behaviors is daunting. We accept the status quo because effecting real change seems impossible. Still, we dare to ask: Can one individual make a difference? And, in our bravest moments: Could that one individual be me?
Adam’s answer is a resounding yes. This book proves that any one of us can champion ideas that improve the world around us.