o First experiences are a strong sales hook o Universal theme: Can stay in stores longer than specific holiday-themed titles o Biscuit’s mischievous antics, lively storytelling, and simple pictures make his books an appropriate choice for young readers o Biscuit books have sold more than 10 million copies o Gentle familiarization with a routine doctor’s visit encourages healthy outlook and coping o Perfect for doctor’s/dentist’s office waiting rooms, preschools, educational stores, as well as mass and tra