Helvetica: Homage to a Typeface

赫维提卡体：字体的故乡

●产品信息——

出版社 ‏ : ‎ Lars Muller; 第 2nd ed. 版 (2005年1月14日)

语言 ‏ : ‎ 英语

平装 ‏ : ‎ 256页

ISBN-10 ‏ : ‎ 3037780460

ISBN-13 ‏ : ‎ 978-3037780466

商品重量 ‏ : ‎ 408 g

尺寸 ‏ : ‎ 12.45 x 2.54 x 16.26 cm

页面信息仅供参考，具体为实物为准

●内容简介——

Helvetica是一种无衬线字体。它简单而干净，通常出现在广告、标牌和文献中。R有一个弯曲的腿，i和j有方形的点。Q有一个直角的尾巴，O、Q和C里面的反形是椭圆形的。它是一种多用途的字体设计，几乎可以清晰有效地传递任何信息，它是受欢迎的字体之一。《赫尔维蒂卡：向字体致敬》展示了400个赫尔维蒂卡的实例，这些实例选自两个截然相反的世界。设计师的精湛应用与无名的丑陋、巧妙、迷人和令人发指的使用样本并列在一起。

Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time. Helvetica: Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.