【文字设计】The Design of Words,文字设计
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在我们复杂的媒体环境中,印刷品和数字以前所未有的、令人惊讶的方式相互影响;因此,为印刷品打造强有力、灵活和精美布局的艺术就变得前所未有地关键。《文字设计》是一本全面的手册,特别适合思维活跃、心怀抱负的印刷品设计师、编辑和图书从业者。这本书旨在通过历史见解、小提示、技艺和打印字体的基本原理,推动设计行业实践。本书以对早期技术的分析开篇,这些技术催生了批量生产的通信行业,尔后这本书籍又穿过理论路径到达出版物,为当代印刷品设计提供语境和实用教育。这本“包括万有”的配套书籍涵盖了从通过布局概念化、制作和发行,为处理编辑设计的每一阶段提供基础。
In our complex media landscape, print and digital interact in ever-more surprising ways; as such, the art of creating robust, flexible, and beautiful layouts for print is more essential than ever. Design of Words is a comprehensive manual for active and aspiring print designers, editors, and bookmakers, aimed at bolstering design practice with historical insights, tips, techniques, and type fundamentals. Beginning with an analysis of the early technologies that gave rise to mass-produced communications and moving through theoretical approaches to publication, Design of Words provides both the context for and a practical education in contemporary print design. From conceptualization through layout, production, and distribution, this do-it-all companion provides a basis for tackling every stage of editorial design.
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