设计之爱：如何释放商业中强大的力量（马库斯·白金汉） Design Love in: How to Unleash the Most Powerful Force in Business

基本信息

ISBN-13: 9781647829919

ISBN-10: 1647829917

Author: Marcus Buckingham

Publisher: Harvard Business Review Press

Imprint: Harvard Business Review Press

Format: Hardcover

Number of Pages: 256

Release Date: 6 April 2026

Dimensions: 235mm x 155mm

页面参数仅供参考，具体请以实物为准

书籍简介

商业中大的力量并非你所想，它就在你眼前，等待着你去释放。

想想你上次说“我喜欢这个”是什么时候？也许是因为某个产品超出了预期，也许是因为某项服务体验瞬间赢得了客户的忠诚，又或许是因为工作激发了你好的一面。这种反应不仅仅是情感上的，它更是充满活力。在职场中，它能提升员工敬业度，增强绩效，并推动持久的成功。然而，大多数领导却对此视而不见，更遑论去衡量或利用它。

在《设计爱》（Design Love In）一书中，人类绩效研究领域的专家、畅销书作家马库斯·白金汉（Marcus Buckingham）揭示了爱——这种让人感到被关注、被重视和被激励的深层联结——并非一种虚幻的情感，而是一种切实可衡量的力量。他阐述了领导作为体验创造者，如何有意识地将爱融入我们所做的每一件事：我们与团队成员的互动、我们的公司政策和实践、我们为领导和服务对象创造的产品、服务和体验。当我们这样做时，不仅能提升人们对我们自身和产品的好感度，还能激发团队和组织的活力，加强人与人之间的联系，并创造一个更美好的世界。

本书通过生动的全球品牌案例、新的研究成果和作者的个人经历，阐明了驾驭这种力量并非仅仅是“热情友好”，而是要切实运用爱的体验来驱动行为，从而推动成果。本书还提供了循序渐进的建议，指导领导如何将“爱”融入到所有行动中。

爱是商业中强大的力量。本书将向您展示，作为领导，您如何才能释放这种力量。

The most powerful force in business is not what you think it is and it’s right in front of you as a leader, waiting to be unleashed.

Think about the last time you said, ‘I love that’. Maybe it was about a product that exceeded expectations, a service experience that built instant loyalty, or a moment when your work brought out the best in you. That reaction isn’t just emotional it’s electric. In the workplace, it fuels engagement, strengthens performance, and drives lasting success. Yet most leaders don’t acknowledge it, let alone try to measure or make use of it.

In Design Love In, leading researcher on human performance and bestselling author Marcus Buckingham reveals how love the deep connection that makes people feel seen, valued, and inspired isn’t a soft feeling but a practical, measurable force. He shows how leaders, as experience makers, can intentionally ‘design love in’ to everything we do: our interactions with team members, our company policies and practices, the products and services and experiences we create for those we lead and serve. When we do this, it not only generates positive feeling toward us and our products, it energizes our teams and organizations, strengthens the connections between us as humans, and creates a better world.

Featuring vivid stories of global brands, current research, and personal experiences, Buckingham illustrates that tapping this force is not simply about being more ‘warm and fuzzy’ it’s a concrete matter of utilizing loving experiences to drive behaviors to drive outcomes, and the book provides step-by-step advice on how to “design love in” to all your actions as a leader.

Love it’s the most powerful force in business. This book shows how you as a leader can unleash it.

作者简介

二十五年来，马库斯·白金汉一直是全球领先的优势、敬业度和人类绩效研究专家。他职业生涯始于公司，并与唐纳德·克利夫顿共同创立了优势识别器（StrengthsFinder）。他著有多部《纽约时报》畅销书，包括《首先，打破一切规则》（First, Break All the Rules）、《现在，发现你的优势》（Now, Discover Your Strengths）、《脱颖而出2.0》（StandOut 2.0）、《关于工作的九个谎言》（Nine Lies about Work）和《爱与工作》（Love + Work）。

For over twenty-five years, Marcus Buckingham has been the world’s leading researcher on strengths, engagement, and human performance. He began his career at Gallup and was the cocreator, with Donald O. Clifton, of StrengthsFinder. He is the New York Times bestselling author or coauthor of many books, including First, Break All the Rules; Now, Discover Your Strengths; StandOut 2.0; Nine Lies about Work; and Love + Work.