维贾伊·戈维达拉吉安/文卡·文卡查曼：融合战略：实时数据和人工智能如何推动工业未来 Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future

基本信息

Format:Hardback 256 pages

Publisher:Harvard Business Review Press

Imprint:Harvard Business Review Press

ISBN:9781647826253

Published:12 Mar 2024

Dimensions:234 x 155 (mm)

页面参数仅供参考，具体以实物为准

书籍简介

两位世界知名的创新和数字战略专家探讨了实时数据和人工智能将如何从根本上改变实体产品及其制造公司。

Facebook、亚马逊等科技巨头可以收集数十亿用户的实时数据。 对于设计和制造实体产品的公司来说，这种流动的、数据丰富的信息曾经是一个白日梦。 现在，随着廉价而强大的传感器、超级计算和人工智能的兴起，事情正在迅速发生变化。

在《融合战略》中，世界知名创新大师 Vijay Govindarajan 和数字战略专家 Venkat Venkataraman 提供了一本前所未闻的手册，帮助工业公司将他们擅长的领域（创造实体产品）与数字企业擅长的领域（使用算法）结合起来 人工智能可以解析广泛且相互关联的数据集，从而建立原本不可能实现的战略联系。

竞争优势的法则正在发生变化，奖励那些拥有强大的、数据驱动的洞察力而不是有价值的资产的人。 为了在新的数字时代竞争，公司需要使用实时数据来增强他们的产品、战略和客户关系。 那些不会冒着陷入下一个巨大数字鸿沟的风险的人。

Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products—and the companies that make them.

Tech giants like Facebook, Amazon can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing—fast.

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best—create physical products—with what digitals do best—use algorithms and AI to parse expansive, interconnected datasets—to make strategic connections that would otherwise be impossible.

The laws of competitive advantage are changing, rewarding those who have the robust, data-driven insights rather than the valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide.

作者简介

Vijay Govindarajan (VG) 被广泛认为是全球领先的战略和创新专家之一。 他是达特茅斯学院塔克商学院的考克斯杰出教授，也是哈佛商学院的前马文·鲍尔研究员。 他是畅销书《逆向创新》和《三盒解决方案》的作者。

Venkat Venkatraman 是波士顿大学奎斯特罗姆商学院信息系统系的 David J. McGrath Jr. 教授。 他被认为是公司如何制定利用数字技术取胜的战略方面的知名人士。

Vijay Govindarajan (VG) is widely regarded as one of the world's leading experts on strategy and innovation. He is the Coxe Distinguished Professor at Tuck School of Business at Dartmouth College and a former Marvin Bower Fellow at Harvard Business School. He is the author of the bestselling books Reverse Innovation and The Three-Box Solution.

Venkat Venkatraman is the David J. McGrath Jr. Professor in Information Systems at the Questrom School of Business, Boston University. He is considered the famous on how companies develop strategies to win with digital technologies.