书名：语用学导论
定价：52.0
ISBN：9787301329351
作者：向明友,贾勉,卜晓晖
版次：1
出版时间：2022-08

内容提要：
本书定位读者为语用学初学者，因此从学生视角出发，力图生动简洁，在阐述语用学研究经典议题的同时，引入对经典理论的批判及近期科研成果，引发读者思考，帮助初学者掌握相关概念，培养其独立研究思考的能力。全书主体由七章正文及两节附录组成。第一章为引言；二到六章阐述指称语、预设、会话含义、言语行为、礼貌及不礼貌等五大语用学核心议题；第七章简述语用学研究中常见的文献梳理、数据收集及分析方法；两节附录为初学者提供实用学习资源。组织架构上，每章由正文及要点回顾组成。其中二到六章正文分别论述议题中的经典理论、发展前沿，并辅以个案研究。



作者简介：
向明友,对外经济贸易大学教授、博士生导师，教育部新世纪优秀人才，兼任国家社科基金、教育部人文社科基金评审专家，国家留学基金委评审专家，中国语言教育研究会副会长，中国外语教学研究会ESP专业委员会常务理事，中国语用学研究会理事。

目录：

CONTENTS

Chapter 1Introduction

1.1Definitions of pragmatics

1.2Meaning and context

1.3Development of pragmatics 

1.4Organization of the book

1.5Review

Chapter 2Deixis

2.1Preliminaries 

2.2Deictic and nondeictic uses

2.3Types of deixis 

2.3.1Person deixis

2.3.2Time deixis

2.3.3Place deixis

2.3.4Social deixis

2.3.5Discourse deixis

2.4Applications: Chinese vocatives as pragmatic markers

2.4.1Introduction

2.4.2Vocatives and coherence

2.4.3Vocatives and involvement 

2.4.4Vocatives and (im)politeness

2.5Review

Chapter 3Presupposition

3.1Entailment

3.1.1Preliminaries

3.1.2Types of entailment

3.2Presupposition 

3.2.1Preliminaries

3.2.2Types of presupposition

3.2.3Properties of presupposition 

3.2.4Presupposition trigger

3.3A comparison between entailment and presupposition 

3.4Applications: Entailment and presupposition in real life

3.4.1English writing

3.4.2Interpersonal communication

3.5Review

Chapter 4Implicature

4.1Preliminaries 

4.1.1Natural and non-natural meaning

4.1.2Implicature and implication

4.2Types of implicature

4.2.1Conversational and conventional implicatures

4.2.2Generalized and particularized conversational implicatures

4.2.3Scalar, alternate, and clausal implicatures

4.3Classical Gricean Theory

4.3.1Cooperative principle 

4.3.2Creation of conversational implicature

4.3.3Criticisms of Gricean theory 

4.4NeoGricean and PostGricean Theories 

4.4.1Levinson’s Q, I, and MPrinciples

4.4.2Horn’s Q and RPrinciples 

4.4.3Sperber & Wilson’s Principle of Relevance

4.4.4Retrospections 

4.5Properties of conversational implicature

4.6Applications: Exploiting the four Maxims in Friends

4.6.1Exploiting the Maxim of Quantity

4.6.2Exploiting the Maxim of Quality

4.6.3Exploiting the Maxim of Relation

4.6.4Exploiting the Maxim of Manner

4.7Review

Chapter 5Speech Acts

5.1Preliminaries 

5.1.1Performativeconstative dichotomy

5.1.2The performative hypothesis

5.2Austin’s theorizing of speech acts

5.2.1Felicity conditions on performatives

5.2.2Locutionary, illocutionary, and perlocutionary acts

5.2.3Types of illocutionary force

5.3Searle’s theorizing of speech acts

5.3.1Felicity conditions on speech acts

5.3.2Typology of speech acts

5.3.3Direct and indirect speech acts

5.4Recent developments in Speech Act Theory 

5.4.1Study of perlocution

5.4.2Classifications of speech acts

5.4.3Sequencing in speech acts

5.5Speech acts across cultures and contexts

5.5.1Crosscultural variations 

5.5.2Intralanguage variations

5.6Applications: Persuasion in Chinese online forum requests

5.6.1Introduction 

5.6.2Ethos: Projecting self to the requestees

5.6.3Pathos: Awakening the emotion of the requestees

5.6.4Logos: Reasoning with the requestees

5.7Review

Chapter 6Politeness and Impoliteness

6.1Theorizing politeness 

6.1.1Characterizing politeness

6.1.2Politeness as strategic face management

6.1.3Politeness as a conversational maxim 

6.1.4Politeness as situated evaluation

6.2Theorizing impoliteness 

6.2.1Types of impoliteness

6.2.2Impoliteness as strategic face attacks

6.2.3Impoliteness as conversational maxims

6.2.4Impoliteness as a discursive practice

6.3Some potential issues in (im)politeness research

6.4Applications: Politeness in online forum requests

6.4.1Introduction

6.4.2Bald on record strategies

6.4.3Positive politeness strategies

6.4.4Negative politeness strategies

6.5Review

Chapter 7Research Methods

7.1Literature mining

7.1.1Four types of exigences

7.1.2Review articles and bibliographies

7.1.3Search engines and databases

7.1.4Bibliometric analysis and knowledge visualization

7.2Data collection

7.2.1Interviews

7.2.2Questionnaires

7.2.3Discourse completion tests

7.2.4Role plays

7.2.5Recordings 

7.2.6Trending methods 

7.3Analytical methods 

7.3.1Conversation analysis and discourse analysis

7.3.2Statistical analysis

7.4Review

References

Appendix One Resources

Appendix Two Research Notes