剑桥大学出版 Cambridge International AS ALevel Business Workbook 剑桥经管类 商业练习册带线上账号 英文原版

产品信息

• Format Paperback | 180 pages

• Dimensions 220 x 275 x 10mm | 480g

• Publication date 31 Jul 2021

• Publisher Cambridge University Press

• Publication City/Country Cambridge, United Kingdom

• Language English

• Edition Revised

• Edition Statement 4th Revised edition

• Illustrations note Worked examples or Exercises

• ISBN10 1108926002

• ISBN13 9781108926003

商品简介

Are you looking for extra Cambridge International AS & A Level Business activities for your learners? Our workbook is filled with a wide variety of questions that focus on the development of four key skills: Knowledge and Understanding, Application of Knowledge and Understanding, Analysis, and Evaluation. This resource is ideal for putting theory into practice and building learners’ confidence further.

• Wide variety of new exam-style questions and activities so learners can further test their understanding

• Key terms grouped together for quick and simple revision and to support English as a second language learners

• Worked examples, including ‘improve this answer’ activities, help learners develop their analysis and evaluation skills, and understand what a ‘good’ answer looks like

书籍目录

• Contents

• How to use this book

• Introduction

• Introduction to command words

• Unit 1 Business and its environment

• 1. Enterprise (AS level)

• 2. Business structure (AS level)

• 3. Size of business (AS level)

• 4. Business objectives (AS level)

• 5. Stakeholders in a business (AS level)

• 6. External influences on business activity (A level)

• 7. External economic influences on business activity (A level)

• 8. Business strategy (A level)

• 9. Corporate planning and implementation (A level)

• Unit 2 Human resource management

• 10. Human resource management (AS level)

• 11. Motivation (AS level)

• 12. Management (AS level)

• 13. Organisational structure (A level)

• 14. Business communication (A level)

• 15. Leadership (A level)

• 16. Human resource management strategy (A level)

• Unit 3 Marketing

• 17. The nature of marketing (AS level)

• 18. Market research (AS level)

• 19. The marketing mix – product and price (AS level)

• 20. The marketing mix – promotion and place (AS level)

• 21. Marketing analysis (A level)

• 22. Marketing strategy (A level)

• Unit 4 Operations management

• 23. The nature of operations (AS level)

• 24. Inventory management (AS level)

• 25. Capacity utilisation and outsourcing (AS level)

• 26. Location and scale (A level)

• 27. Quality management (A level)

• 28. Operations strategy (A level)

• Unit 5 Finance and accounting

• 29. Business finance (AS level)

• 30. Forecasting and managing cash flows (AS level)

• 31. Costs (AS level)

• 32. Budgets (AS level)

• 33. Financial statements (A level)

• 34. Analysis of published accounts (A level)

• 35. Investment appraisal (A level)

• 36. Finance and accounting strategy (A level)

• Acknowledgements.