Format Paperback | 272 pages

Dimensions 156 x 235 x 18mm | 369g

Publication date 23 Sep 2019

Publisher Random House LCC US

Imprint RANDOM HOUSE

Language English

ISBN10 1984801465

ISBN13 9781984801463

迪士尼执行长暨2019时代杂志最具影响力人物 分享重塑魔幻王国心路历程

Robert Iger于2005年接任迪士尼执行长职位，正逢竞争前所未有的激烈、科技变迁前所未有的快速的时代。对此，Robert Iger以三大核心思想让迪士尼立于不拜之地：回归品质第一、顺应而非对抗科技潮流、展望全球，最终将迪士尼打造成全球趋之若鹜的国际品牌。

十二年后，迪士尼成为全球最受尊崇的媒体王国，旗下包含皮克斯动画工作室、漫威电影宇宙、卢卡斯影业及21世纪福斯，资产达Robert Iger接手前的五倍之多。

Robert Iger将营运迪士尼、带领二十万名员工的经验写于本书之中，并分享身为领导者必备的特质，包含：

• 乐观积极。即使状况艰困，乐观积极的领导者依然能专注于解决问题，并找到最佳的解决办法，而不会忙著消沉和抱怨。

• 勇敢坚决。领导者必须勇于承担决策风险，否则会因害怕失败而被扼杀创意。

• 具决断力。不管是多艰难的决策，都必须在短时间内果断下达，不然不仅浪费时间，也很可能影响员工士气。

• 谦和公正。领导者应待人有礼，具同情心且不让人觉得难以亲近。

四十五年前，Robert Iger开始在ABC广播电视台工作，自此以后，一直兢兢业业、不随意马虎，这样的心态不仅成为Robert Iger日后工作的基石，亦为其待人准则，故能够与Steve Jobs培养出深厚友谊，而他对《星际大战》的喜爱，更是他一举买下卢卡斯影业的一大诱因。本书不仅是为了各大企业营运长而写，更是为了你我这样的平凡人而生，期盼大家看完本书，能更少点恐惧、多点自信。

A grand vision defined: The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life. 

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets. 

Twelve years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:

• Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.

• Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity. 

• Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.

• Fairness. Treat people decently, with empathy, and be accessible to them. 

This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.

“The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”

“I expected a book written by the person who has led Disney for decades to be defined by both gripping storytelling and deep leadership wisdom. Bob Iger delivers, and then some! The Ride of a Lifetime is leadership gold—you won’t forget the stories or the lessons.”—Brené Brown, #1 New York Times bestselling author of Dare to Lead

“Nurturing creativity is less a skill than an art—especially at a company where the brand alone is synonymous with creativity. That’s a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone’s expectations, and he has done it with grace and audacity. This book shows you how that’s happened.”—Steven Spielberg

“People have been waiting years for Bob Iger to share his leadership secrets. Now he has, and they are utterly brilliant. The Ride of a Lifetime is not merely a memoir; it’s a personal, all-access session with the wisest CEO you’ve ever met and a playbook for handling the key challenges of our age: how to drive change, leverage technology, build an enduring culture, and empower people. It’s a rippingly good, revelatory read.”— Daniel Coyle, New York Times bestselling author of The Culture Code

罗伯特·艾格（英语：Robert Allen "Bob" Iger，1951年2月10日－），生于美国纽约长岛，犹太人，迪士尼公司现任董事长及首席执行官。

他在2000年成为迪士尼总裁兼营运总监，继而在2005年10月继承米高·艾斯纳成为总裁兼行政总裁，2012年3月继承John E. Pepper, Jr.成为董事长及首席执行官。在艾格领导下，迪士尼于2006年收购了皮克斯动画制作室，然后在2009年收购了漫威娱乐，再在2012年收购了卢卡斯影业，进一步扩展了迪士尼媒体王国的版图。他亦是苹果公司的董事会成员。2017年12月14日，艾格宣佈华特迪士尼收购由传媒大亨鲁珀特·梅铎控制的二十一世纪福斯的大部分资产，连同承担债务，总代价约为524亿美元。

Robert A. Iger is Chairman and CEO of The Walt Disney Company. Prior to this position, he served as President and CEO beginning October 2005 and President and COO from 2000-2005. Iger officially joined the Disney senior management team in 1996 as Chairman of the Disney-owned ABC Group and in 1999 was given the additional responsibility of President, Walt Disney International. In that role, Iger expanded Disney's presence outside of the United States, establishing the blueprint for the Company's international growth today. As Chairman of the ABC Group, Iger oversaw the broadcast television network and station group, cable television properties, and guided the merger between Capital Cities/ABC, Inc. and The Walt Disney Company. He began his career at ABC in 1974.