华尔街之狼 掌握直线销售的艺术 英文原版 Way of the Wolf 狼的方法 英文版 乔丹贝尔福特 进口英语市场营销书籍
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书名:Way of the Wolf华尔街之狼:掌握直线销售的艺术
作者:Jordan Belfort
出版社名称:Gallery Books
出版时间:2018
语种:英文
ISBN:9781501164309
商品尺寸:14 x 2.3 x 21.3 cm
包装:平装
页数:256(以实物为准)
你高效销售产品或者服务的能力;为达成生意上或者生活中的交易;为了脱颖而出,被看见,向世界证明这一事实;以此来创造生命中所有的可能性都取决于——你说服别人的能力。
乔丹·贝尔福特,注明的华尔街之狼,破解如何说服任何人做任何事和不论年龄,教育背景,或者能力水平,如何教会一个人成为专家程度的销售人员,交易达成者,谈判者,企业家或者演讲家。
现在乔丹通过本书Way of the Wolf《华尔街之狼:掌握直线销售的艺术》告诉读者们如何创造身边的环境,按照自己想要的方式来改造世界。你要么是环境的受害者,要么是环境的创造者!
媒体评论:
“乔丹能够训练和激励不同水平的销售人员。他给美国移动通信公司的销售人员带来的变化是快速而又持久的。雇员中的团队意识从来没有如此强烈过。”——托尼·格里斯特,美国移动通信公司前主席
“乔丹的方法不仅能够激励和鼓舞人,还提供了取得成功的有力工具。我推荐所有人去了解乔丹·贝尔福特。他取得成功的方法对于每个人都有值得借鉴的地方。”——布拉德·汤姆森,21世纪不动产前管理经纪人
“乔丹是一位有吸引力和鼓舞作用的演讲者。他教授的关于用直线系统进行销售的方法是一种艺术。如果你致力于成为业内翘楚,这本书值得一读!”——克雷格·斯库吉,NEXTDC公司前首席执行官和执行主席
Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.
For the first time ever, Jordan Belfort opens his playbook and gives you access to his exclusive step-by-step system—the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan’s $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations.
Written in his own inimitable voice, Way of the Wolf cracks the code on how to persuade anyone to do anything, and coaches readers—regardless of age, education, or skill level—to be a master sales person, negotiator, closer, entrepreneur, or speaker.
本书的作者乔丹·贝尔福特是著名的“华尔街之狼”,他曾经创下过3分钟赚取1200万美元的奇迹、被《福布斯》评价为“股市中的罗宾汉”,而他的秘诀就是有效说服他人的能力。他认为“一切销售都是一样的”,并根据自己多年的销售经验总结出的一套高效的销售技巧:直线销售系统。
一个好的销售人员能够把冰块卖给因纽特人,把石油卖给阿拉伯人,好像不费吹灰之力就能完成数百万美元的交易。这一切看起来就像魔术一样虚幻,但实际上这就是这本书想要帮你建立的能力。
直线销售系统的核心因素包括:
“嗅觉锚定”策略
掌握语调和肢体语言的艺术
创建合乎道德的完美话术脚本
筛选合格客户的艺术和科学
作者相信直线销售系统能够有效地帮助学习者缩短销售周期、提高交易达成率、开发稳定的客户流和找到终身客户,通过学习直线销售系统,每个人都有可能成为优秀的销售人员、交易达成者和谈判者。
乔丹·贝尔福特,《纽约时报》畅销作家,其创作的两本畅销回忆录《华尔街之狼》和《追捕华尔街之狼》(Catching the wolf of wall street)已经在60多个国家出版,被翻译成25种语言。他的人生故事甚至在2013年被改编为由莱昂纳多·迪卡普里奥主演、马丁·斯科塞斯导演的电影《华尔街之狼》。
乔丹还担任了50多家公司的顾问,被包括《纽约时报》、《华尔街日报》、《洛杉矶时报》、《伦敦时报》、《滚石》等在内的国际主流媒体报道过,现在,他致力于通过传播自己创造的直线销售系统,给予不同年龄、种族、性别、教育背景和职业的学习者在遵守道德的情况下创造财富、实现成功的能力。
Jordan Belfort has acted as a consultant to more than fifty public companies, and has been written about in virtually every major newspaper and magazine in the world, including The New York Times, The Wall Street Journal, Los Angeles Times, The Times (London), Herald Tribune, Le Monde, Corriere della Sera, Forbes, BusinessWeek, Paris Match, and Rolling Stone. His two international bestselling memoirs, The Wolf of Wall Street and Catching the Wolf of Wall Street, have been published in over forty countries and translated into eighteen languages.
I’m the Wolf of Wall Street. Remember me? The one who Leonardo DiCaprio played on the silver screen, the one who took thousands of young kids, who could barely walk and chew gum at the same time, and turned them into world-class closers using a seemingly magical sales training system called the Straight Line? The one who tortured all those panic-stricken New Zealanders at the end of the movie because they couldn’t sell me a pen the right way? You remember.
On the heels of Black Monday, I took control of an irrelevant little brokerage firm named Stratton Oakmont and moved it out to Long Island to seek my fortune, and it was there, in the spring of 1988, that I cracked the code for human influence and developed that seemingly magical system for training salespeople.
Its name was the Straight Line System—or the Straight Line, for short—a system that proved to be so powerful and effective, and so easy to learn, that within days of inventing it, it brought massive wealth and success to anyone I taught it to. In consequence, thousands of young men and women began pouring into Stratton’s boardroom, looking to hop on the Straight Line gravy train and stake their claim in the American Dream.
For the most part, they were a decidedly average lot at best—basically the sad, forgotten spawn of America’s working-class families. They were kids who had never been told by their parents that they were capable of greatness; any greatness that they naturally had in them had been literally conditioned out of them since the day they were born. By the time they made it into my boardroom, they were trying merely to survive, not to thrive.
But in a post–Straight Line world, none of that mattered anymore. Things like education and intellect and natural sales ability were mere trivialities that could be easily overcome. All you had to do was show up at my door, promise to work your ass off, and I would teach you the Straight Line System and make you rich.
But, alas, there was also a dark side to all this precocious success. You see, the system turned out to be almost too effective. It created freshly minted millionaires at such a ferocious clip that they ended up skipping over the typical life struggles that most young men and women go through that serve to build their characters. The result was success without respect, wealth without restraint, and power without responsibility—and, just like that, things began to spiral out of control.
And so it was that, in the same way that a seemingly innocuous tropical storm uses the warm waters of the Atlantic to grow and build and strengthen and mutate until it reaches a point of such critical mass that it destroys everything in its path, the Straight Line System followed an eerily similar trajectory—destroying everything in its path as well, including me.

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