书名：Creativity Rules: Get Ideas Out of Your Head and into the World 斯坦福大学创意课
作者：Tina Seelig蒂娜•齐莉格
出版社名称：Harper One
出版时间：2018
语种：英文 
ISBN：9780062301314
商品尺寸：13.5 x 1.5 x 20.3 cm
包装：平装
页数：256

★斯坦福杰出教授、“工程界的诺贝尔奖”美国国家工程学会戈登奖获得者蒂娜•齐莉格创意力作!
★硅谷创业精英、斯坦福学生人人必上的创意课
在过去的15年里，蒂娜•齐莉格教授在斯坦福大学开设创意课程，教会学生如何创造性地释放出他们的创业精神，继而实现成功创业与革新。而如今，她将这门广受欢迎的创意课程改编为一本将创意付诸实践的实用指南Creativity Rules，帮助读者激发创造力，将创意运用到自己的生活实践中。
在本书中，读者将进行以下4个步骤的学习：
1. 想象力——预想尚不存在的东西；
2. 创造力——运用想象力来完成一个挑战；
3. 创新——运用创造力想出独特的解决方案；
4. 创业——通过把创新精神付诸实践，从而激发他人的想象力。
通过这几个步骤的学习，读者将更加直观地理解创意与创业之间的联系，从中找到乐趣和动力。
International bestselling author and Stanford University professor Tina Seelig adapts her wildly popular creativity course to a practical guide on how to put your best ideas into action.
For the past fifteen years, Professor Tina Seelig has taught her Stanford students how to creatively unleash their unique entrepreneurial spirits. InCreativity Rules, she shares this wisdom, offering inspiration and guidance to transform ideas into reality.

Readers will learn how to work through the four steps of The Invention Cycle: Imagination (envisioning things that do not yet exist), Creativity (applying your imagination to address a challenge), Innovation (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation, to bring ideas to fruition, where our ideas then gain the power to inspire the imaginations of others). Using each step to build upon the last, you can create something much complex, interesting, and powerful.

Creativity Rules provides the essential knowledge to take a compelling idea and transform it into something extraordinary.

Review
“The Silicon Valley entrepreneurship story has taken an outsized place in our understanding of innovation. Tina Seelig explains how the skills of creativity, invention, and entrepreneurship can be pursued in every walk of life, and even better, how they can be taught.” —Tim O’Reilly, founder and CEO of O’Reilly Media Inc.

“Insight Out elegantly illustrates how to move from imagination to innovation, and inspiration to implementation.” —Adam Grant, Wharton professor and New York Times bestselling author ofGive and Take

“Tina Seelig presents a provocative pathway for bringing your ideas to fruition. Illustrated with inspiring examples, this book leaves plenty of room for defining your own choices as you move through the entrepreneurial process.” —Geoff Moore, author ofCrossing the Chasm

“This book will make you smarter, more creative, more original and more innovative. It’s valuable both for individuals who want to turbo-charge their own performance, as well as companies and the leaders within these companies: anyone who is looking for more innovation MUST read this book!” —Olivia Fox Cabane, author ofThe Charisma Myth

“Tina Seelig draws from the halls of Stanford to the walls of start-ups to distill the secrets of successful entrepreneurs. Whether you are an aspiring entrepreneur or an established professional, Insight Out will be your essential guide for converting your ideas into impact.” —Liz Wiseman, bestselling author ofMultipliers and Rookie Smarts

蒂娜•齐莉格（Tina Seelig）1985年获得斯坦福大学神经科学博士学位，现任斯坦福大学管理科学与工程系教授，斯坦福大学科技创业项目（STVP）学术主任，并在斯坦福设计学院（D. School）教授创意、创新及企业家精神等方面的课程。此外，齐莉格教授还曾荣获硅谷论坛（SV Forum）远见奖、美国国家工程院戈登奖、美国奥林巴斯创新奖等奖项。
Tina Seeligearned her Ph.D. in neuroscience from Stanford University Medical School and is Professor of the Practice in the Department of Management Science and Engineering at Stanford’s School of Engineering and executive director of the Stanford Technology Ventures Program. She is the international bestselling author ofWhat I Wish I Knew When I Was 20 andinGenius: A Crash Course on Creativity. In 2009, Seelig was awarded the prestigious Gordon Prize from the National Academy of Engineering for her pioneering work in engineering education.

“How would you feel if you were judged by the worst thing you had ever done?”
This is a question that one of the men at San Quentin State Prison asked my students when we visited last year. This visit was part of our course on creative problem solving, and the students’ challenge was to redesign the experience of going from captivity to freedom.
When I announced this project, the young people in the class were deeply curious and just as anxious about the field trip. None had been inside a prison before, and they were fearful that they would be in danger.
Despite their concerns, the students prepared themselves for the visit. Donning black clothing to make sure they were easily distinguishable from the “men in blue, and carrying nothing but their driver’s license, car keys, and a clear water bottle, the students and I arrived at the prison. It took over an hour to make it through several security checks as large gates banged shut behind us. ‘The entry process was slowed further because the men were being counted when we arrived. Counting the inmates takes place several times a day and if even one man is unaccounted for, they start again.
We walked through a courtyard, described by the inmates as the pathway between heaven and hell. On one side was the chapel, and on the other was the building that housed the men in solitary confinement. We then crossed the large paved enclosure where the men went for fresh air and exercise it was surrounded by high walls with armed guards in towers. Finally, we reached the room where we met the men in The Last Mile program.