Shooting for the Stars

设计师Richard Danne的永恒设计

✦产品信息——

出版社 ‏ : ‎ ORO Editions (2024年 8月 20日)

语言 ‏ : ‎ 英语

精装 ‏ : ‎ 248页

ISBN-10 ‏ : ‎ 1961856131

ISBN-13 ‏ : ‎ 978-1961856134

商品重量 ‏ : ‎ 1.72 Kilograms

尺寸 ‏ : ‎ 24.64 x 2.54 x 29.72 cm

页面参数仅供参考，具体以实物为准

✦内容简介——

这本《设计师Richard Danne的永恒设计》一书是对永恒设计的颂扬。

在 248 页的彩色页面中，有无数屡获殊荣、成功的设计计划和项目，它们经受住了时间的考验。六十多年来，客户遍布全球（如 AT&T 和杜邦）和规模较小的非营利组织（如 FIT 和 Third Street Music Sc​​hool）；预算从巨额到微型不等，但都具有强大的概念和持久的设计解决方案。每个设计示例都标注了日期，以便人们可以欣赏作品的持久性。 

此外，这本书还包含许多关于项目如何发展的故事，其中一些故事以独特和令人惊讶的方式展开。例如：NASA，我们只展示了一个 Logo 解决方案，但有多个支持应用程序；或者这位作者在沙特阿拉伯演讲后被困，领空被完全封锁。其他故事具有明确的教学作用，并为多样化的设计演示提供了对比。书中还有很多关于 Danne 的设计领导力和服务的内容，这种承诺远远超出了他自己的实践，是为了所有人的利益。简而言之，它是对我们的平面（视觉）设计专业、其历史和发展的动画长篇回顾。

This Shooting for the Stars book is a celebration of timeless design.

In its 248 colorful pages, there are countless award-winning, successful design programs and projects which have stood the test of time. Over six decades of global corporate clients (like AT&T and DuPont) to smaller not-for-profit organizations (like F.I.T. and Third Street Music School); Huge budgets to tiny, but all with strong concepts and enduring design solutions. Each design example is dated so one can appreciate the longevity of the work. 

In addition, the book contains many stories of how the projects evolved, some in unique and surprising ways. i.e.: NASA where we presented only a single Logo solution, but with multiple supporting applications; Or this author being stranded after a presentation in Saudi Arabia, with a full lock-down of airspace. Other stories have a decided teaching role and offer counterpoint to the diverse design presentations. There is also much about Danne’s design leadership and service, a commitment which goes well beyond his own practice, for the good of all. Simply put, it’s an animated long view of our graphic [visual] design profession, its history and evolution.