挑战式销售 马修·狄克逊 Matthew Dixon 英文原版 The Challenger Sale

基本信息

出版社: Portfolio Penguin (2013年2月7日)
平装: 240页
语种： 英语
ISBN: 0670922854
条形码: 9780670922857
商品: 15.3 x 1.7 x 23.4 cm
商品重量: 240 g
ASIN: 0670922854        

内容介绍

在《挑战者销售》一书中，马修·迪克森·布伦特·亚当森分享了成功销售的秘诀:不要只与客户建立关系。挑战他们

销售成功的秘诀是什么?如果你和大多数商业领袖一样，你会说人际关系是*根本的——那你就错了。*好的销售人员不仅仅是与客户建立关系。他们挑战他们。

马修·迪克森、布伦特·亚当森和他们在CEB的同事研究了全球数千名销售代表的表现。他们的发现可能是几十年来对传统销售智慧的*大冲击。

In The Challenger Sale, Matthew Dixon Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.

Matthew Dixon, Brent Adamson, their colleagues at CEB have studied the performance of thouss of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades.