皇家马德里革命：世界上成功的俱乐部如何为他们的队伍和足球改变比赛 The Real Madrid Revolution:How the Worlds Most Successful Club Is Changing the Game—for Their Team and for Football

基本信息

Format:Paperback / softback 352 pages

Publisher:BenBella Books

Imprint:BenBella Books

ISBN:9781637745311

Published:19 Nov 2024

Weight:408g

Dimensions:229 x 152 (mm)

信息仅供参考，具体请以实物为准

书籍简介

皇家马德里的创新、现代战略不仅可能让他们保持领先地位，而且可以拯救足球本身。

本书以幕后报道和专家分析为特色，让球迷近距离、亲身地了解世界上具传奇色彩的球队之一，当时足球正处于重大十字路口。

前哥伦比亚商学院兼职教授史蒂文·曼迪斯曾在《皇家马德里之路》一书中分析了皇家马德里的成功之路，他再次回顾了俱乐部如何应对足球运动的系统性变化，并在这一过程中对这项运动进行创新。

皇家马德里足球俱乐部成立于 1902 年，1920 年被西班牙国王授予皇家头衔，后来成为世界上有价值的运动队（按收入计算）、受欢迎的运动队（按社交媒体粉丝计算）和成功的运动队（按奖杯数量计算）。

但如今，这支传奇的、会员制足球队面临着重大挑战，包括：

·足球在全球娱乐之战中败给了其他体育项目和平台

·与政府密切相关、私募股权和多俱乐部所有权模式的激增——而皇家马德里是一家由 92,000 名会员拥有的非营利性俱乐部

·英超联赛（所谓的“足球界的 NBA”）的财务主导地位和进一步分离

·国际足联和欧足联作为赛事的监管机构和主办方之间的冲突

·赛程更加拥挤，导致比赛过多和球员受伤增多

·球员从代言中获得的收入高于从比赛中获得的收入

·媒体平台的爆炸式增长，使全球年轻一代的球迷能够以新的和非传统的方式观看和参与体育和娱乐

由于他们的至高地位，更不用说他们运动的至高无上，皇家马德里的标志性热情和价值观从未如此重要。皇家马德里革命展示了当外部力量不利于你时如何保持领先地位，以及如何创新以变得比以往更强大。

Real Madrid's innovative, modern strategies may not only keep them on top--but save soccer itself.

Featuring behind-the-scenes coverage and expert analysis, this book gives fans an up close and personal look at one of the world's most legendary teams during a major crossroads for the sport.

Former Columbia Business School adjunct professor Steven G. Mandis, who analyzed Real Madrid's path to success in The Real Madrid Way, returns to examine how the club is coping with systemic changes in the sport of soccer and innovating the sport in the process.

Founded in 1902 and granted a royal title by the king of Spain in 1920, Real Madrid Club de Fútbol went onto become the world's most valuable sports team (by revenue), most popular sports team (by social media followers), and most successful sports team (by number of trophies).

But today, this legendary, member-owned soccer team faces significant challenges, including:

·Soccer losing the global entertainment battle against other sports and platforms

·The proliferation of closely government-related, private equity, and multi-club ownership models--while Real Madrid are a not-for-profit club owned by 92,000 members

·The financial dominance and further separation of the English Premier League, the so-called "NBA of football"

·The conflicts of FIFA and UEFA being both regulators and hosts of tournaments

·A more congested schedule, leading to a glut of matches and more player injuries

·Players who earn more from endorsements than from playing the game

·An explosion of media platforms that enable a young generation of global fans to watch and engage with sports and entertainment in new and nontraditional ways

With their top-tier status, not to mention the supremacy of their sport, hanging in the balance, Real Madrid's trademark passion and values have never been more important. The Real Madrid Revolution showcases what it takes to stay on top when external forces are not working your favor--and how to innovate to be stronger than ever.

作者简介

史蒂文·曼迪斯曾任哥伦比亚大学商学院兼职教授，在金融和经济系任教。此前，他曾在高盛和花旗集团工作，并担任麦肯锡的高级顾问。他的著作包括《高盛发生了什么》、《皇家马德里之路》、《意甲发生了什么》和《美国国家男子足球队发生了什么》。

曼迪斯拥有芝加哥大学学士学位以及哥伦比亚大学硕士、哲学硕士和博士学位。曼迪斯在大学期间是一名双项运动校队运动员，现在参加铁人三项比赛，包括夏威夷凯路亚-科纳铁人三项世界锦标赛、铁人三项 70.3 世界锦标赛和逃离恶魔岛。

Steven G. Mandis is a former adjunct professor at Columbia University Business School, where he taught in the finance and economics department. Previously, he worked at Goldman Sachs and Citigroup and as a senior advisor to McKinsey. His books include What Happened to Goldman Sachs, The Real Madrid Way, What Happened to Serie A, and What Happened to the USMNT.

Mandis holds a BA from the University of Chicago and an MA, MPhil, and PhD from Columbia University. Mandis was a two-sport varsity athlete in college and now competes in triathlons, including the Ironman World Championships in Kailua-Kona, Hawaii; Ironman 70.3 World Championships; and Escape from Alcatraz.