The Influential Mind : What the Brain Reveals About Our Power to Change Others

基本信息

Author: Tali Sharot

Format: Paperback | 256 pages

Publisher: Abacus UK

ISBN10 0349140634

ISBN13 9780349140636

Publication date 01 Aug 2018

Dimensions: 134 x 200 x 19mm | 222g

页面参数仅供参考，具体以实物为准

书籍介绍

被《福布斯》《泰晤士报》《赫芬顿邮报》《Greater Good》杂志和斯坦福商学院等评选为2017年度年度图书。

《初代吸血鬼》(original)和《给予与索取》(Give and Take)的作者、《纽约时报》(New York Times)畅销书作者亚当•格兰特(Adam Grant)说，这是一本及时而有趣且意义深远的书，将改变你的生活。

Selected as a best book of 2017 by Forbes, The Times, Huffington Post, Bloomberg, Greater Good Magazine, Stanford Business School and more.

'A timely, intriguing book' Adam Grant, New York Times bestselling author of Originals and Give and Take

'This profound book will change your life. An instant classic' Cass R. Sunstein, bestselling co-author of Nudge

作为人类，我们日常工作的一部分就是影响他人；为什么有人就能轻松说服老板、客户接受自己的建议？为什么分手后，你还会忍不住偷偷看前任朋友圈？远离你想要得到的东西，这样它就会来到你身边？为什么你天不怕地不怕，却对密集的图案有深深的恐惧？你是否也想一探很多事情表象背后深层的玄机？这看似属于心理学范畴，但其实和我们的生活息息相关，书店里摆满了高深莫测的心理学课本，可我只想读最简单好玩的心理学，来解决最实际的问题！

在当下社会的日常生活中，我们每个人都时刻在被别人影响或影响他人。为什么会这样做？因为我们每个人都有其他人可能不具备的独特经验和知识。然而很多心理学实验表明，当试图改变他人的信念和行为，或者将自己的想法加之于他人的独立思维之时，我们总会不由自主地陷入错误的思维习惯之中。

本书作者塔利·沙罗特曾致力于在实验室研究人类的行为，力图弄明白人类究竟如何被影响及影响他人，本书则是作者及其团队关于思维、影响力与大脑神认知等研究主题智慧的结晶。书中每一章会集中讨论七大关键要素中的一项——先验、情感、动机、自主性、好奇心、心态以及他人，并辅以大量轻松有趣且具有说服力的实验或实例加以佐证。

Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change other's beliefs and behaviors. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates.

作者简介

塔利·沙罗特是一名神经学家。她是《乐观偏见》一书的作者，伦敦大学学院情感大脑实验室主任，维康基金会研究员。Tali关于乐观、情感记忆和认知失调的神经科学论文发表在《自然》《科学》《自然神经科学》和《心理科学》等前沿的科学期刊上。她还为《纽约时报》《观察家》和《时代》杂志撰稿。

Tali Sharot is a neuroscientist. She is the author of The Optimism Bias, the director of the Affective Brain Lab at University College London and a Wellcome Trust Fellow. Tali's papers on the neuroscience of optimism, emotional memories and cognitive dissonance have been published in top scientific journals including Nature, Science, Nature Neuroscience and Psychological Science. She has also written for the New York Times, Observer and Time Magazine.