书名：Oxford Guide to Plain English牛津简明英语指南

作者：Martin Cutts 

出版社名称：OUP Oxford 

出版时间：2020 

语种：英语 

ISBN：9780198844617 

商品尺寸：19.6 x 1.8 x 13 cm 

包装：平装

页数：384（以实物为准）

Plain English is the art of writing clearly, concisely, and in a way that precisely communicates your message to your intended audience. This book offers expert advice to help writers of all abilities improve their written English. With 30 chapters, each centred around a practical guideline, its coverage is extensive, including lessons on vocabulary, punctuation, grammar, layout, proofreading, and organization. There are also hundreds of real examples to show how it's done, with handy 'before' and 'after' versions. All this is presented in a straightforward and engaging way.

This new edition has been fully revised, reorganized, and updated to make its content even more accessible. There are new chapters discussing customer-service writing and common blunders in the workplace, while other sections have been amended to update examples and provide easier routes through the book. The chapter on sexism, in particular, has been heavily expanded to advise on the use of inclusive language in general. A new appendix has also been added, summarising the history of plain English from Chaucer to the present day.

Martin Cuttsis a writer, editor, and teacher. He co-founded the Plain English Campaign in 1979, and in 1994 he founded Plain Language Commission. He gives writing-skills courses in companies, government departments, and law firms. He is a leading voice in the international plain-language movement.

Acknowledgements

Starting points

The thirty guidelines

Summary of the twelve main guidelines

1. Planning comes first

2. Organizing your material in a reader-centred structure

3. Writing short sentences and clear paragraphs

4. Preferring plain words

5. Writing concisely

6. Favouring active-voice verbs

7. Using vigorous verbs

8. Using vertical lists

9. Converting negative to positive

10. Using good punctuation

11. Using good grammar

12. Keeping errors in Czech: its time to Proof read

13. Dealing with some troublesome words and phrases

14. Using or avoiding foreign words

15. Undoing knotty noun strings

16. Reducing cross-references

17. Exploring and exploding some writing myths

18. Avoiding cliches

19. Pitching your writing at the right level

20. Writing sound starts and excellent endings

21. Creating better emails

22. Using inclusive language

23. Using alternatives to words alone

24. Caring enough about customers to write to them clearly

25. Overseeing colleagues' writing

26. Writing better instructions

27. Clarifying for the Web

28. Making legal language lucid

29. Writing low-literacy plain English

30. Clarifying page layout: some basics

Appendix 1: Commonest words

Appendix 2: A short history of plain-English moments

Sources and notes

Index

1234567