书名：智慧旅游英语
定价：59.0
ISBN：9787513685078
作者：王哲
版次：1
出版时间：2025-12

内容提要：
《智慧旅游英语》立足于应用型本科院校各专业群所面向的行业，依据旅游企业的工作流程、典型工作环节或场景设计教学内容，力求使学生具备在本行业领域内运用智慧旅游英语进行基本交流的能力。该教材从智慧旅游内涵出发、结合智慧旅游新业态，依托智慧票务、智慧预订、智慧导览、沉浸式旅游讲解、智慧民宿、智慧酒店、智慧餐饮、智慧娱乐、智慧购物、智慧停车、旅游APP应用、智慧博物馆讲解、智慧旅游文化差异沟通、智慧旅游应急情况处理以及中外智慧旅游典型案例分享，旨在帮助学习者*掌握智慧旅游英语的核心知识，提升学生的智慧旅游英语沟通能力、运用新技术能力及跨文化交际能力，以适应未来旅游行业发展新需求。



作者简介：
王哲、三级教授、北京大学博士、博士生导师。现任英国国家学历学位评估认证中心理事会副秘书长、**普通高等学校本科教育教学评估*、上海市外文学会理事、*精品课程主讲教师、*精品课程负责人、上海市高校《旅游英语》重点课程负责人。主持研究*、省部级重点课题9项、出版专著8部、译著5部、主编“十二五”“十三五”“十四五”国家规划教材7部、发表学术论文30余篇。三次荣获**教学成果“二等奖”。担任外国驻华大使、德国西门子、意大利达涅利集团的*翻译、出境领队、陪同翻译，带团出访30多个国家，达成中外合作项目100余项。

目录：

Unit OneAn Overview of Smart Tourism

Reading AConnotation of Smart Tourism

Reading BEmbodiment of Smart Tourism

Supplementary ReadingSmart Tourism Functions

Unit TwoSmart Booking

Reading AThe Rise of Smart Booking in the Travel Industry

Reading BThe Future of Smart Booking Services:Innovations

Shaping Travel

Supplementary ReadingSmart Booking Innovations:How a Leading European Travel Platform is Transforming the Industry

Unit ThreeSmart Guiding

Reading AThe Rise of Smart Guiding Systems

Reading BImmersive Tourism in the Digital Age:A Case Study of Wuzhens

Smart Scenic Zone

Supplementary ReadingA New Era of Interactive Exploration in

Smart Scenic Spots

Unit FourSmart Hotels

Reading AWhat are Smart Hotels

Reading BThe History and Development of Smart Hotels

Supplementary Reading5G Smart Hotels

Unit FiveSmart Catering0Reading ASmart Catering Transforming Our Kitchens

Reading BRobots Redefine Dining:China's Automated Restaurants Rise

Post Pandemic

Supplementary ReadingWhat is an Immersive Dining Experience?

Unit SixSmart EntertainmentReading AInnovations in Smart Entertainment

Reading BImplementation and Challenges of Smart Entertainment

Supplementary ReadingSustainable Innovations in Smart Tourism

Unit SevenSmart ShoppingReading AThe Rise of Smart Shopping

Reading BVirtual Shopping

Supplementary ReadingSmart Shopping Functions

Unit EightCase Studies of Smart TourismPart ACases of Smart Tourism Attractions

Part BCases of Smart Tourism Attractions

Extended ResourcesFuture Prospects of Smart TourismReading AThe Future of Smart Tourism:

A New Era of Travel

Reading BThe Evolution of Smart Tourism:

A Glimpse into the Future

Supplementary ReadingThe Bold Future of Smart Tourism:

Beyond Imagination