采购品类管理（第5版）：企业盈利扩大化的战略方法 Category Management in Purchasing：A Strategic Approach to Maximize Business Profitability

基本信息

Format:Paperback / softback 576 pages

Publisher:Kogan Page Ltd

Imprint:Kogan Page Ltd

Edition:5 Revised edition

ISBN:9781398613799

Published:3 May 2024

Weight:882g

Dimensions:156 x 238 x 35 (mm)

信息仅供参考，具体以实物位置

书籍简介

借助这本全面实用的品类管理指南，战略性、有效和可持续地处理采购和采购。

《采购中的品类管理》为采购人员提供了所需的工具，以确保在不断变化的环境中有效采购。结合实用建议和理论，这一重要资源对于制定成功的采购策略至关重要。新版本涵盖了新技术驱动的品类管理方法，概述了从数字采购平台到新工具和系统的数字化转型和技术进步。

本版还为读者提供了不仅有效而且可持续地处理复杂采购情况的知识。包括有关组织和企业如何在其采购战略中实施可持续性的新指南，Jonathan O'Brien 在负责任采购比以往任何时候都更重要的时代重新定义了品类管理。这本备受推崇且不可少的文本提供了采购人员在努力实现品类管理时所需要的内容。

Approach purchasing and procurement strategically, effectively and sustainably, with this comprehensive and practical guide to category management.

Category Management in Purchasingequips those working in procurement with the tools they need to ensure effective procurement in an ever changing landscape. Combining practical advice and theory, this essential resource is crucial for developing successful purchasing strategies. Covering new technology-driven approaches to category management, this new edition outlines digital transformations and technological advancements, from digital sourcing platforms to new tools and systems.

This edition also provides readers with the knowledge to approach complex sourcing situations not only effectively, but also sustainably. Including new guidance on how organizations and businesses can implement sustainability into their procurement strategies, Jonathan O'Brien recontextualizes category management in a time when responsible sourcing is more important than ever. This highly regarded and essential text provides what everyone in procurement needs when striving to make category management a reality.

作者简介

Jonathan O'Brien 是总部位于英国普利茅斯的 Positive Purchasing Ltd 的执行官。凭借 30 多年的从业经验，他帮助全球组织通过数字平台、培训、教育以及直接与从业人员和高管团队合作来提高采购能力。他是《供应商关系管理》、《采购和供应链专业人员谈判》、《买方工具包》和《可持续采购》的作者，这些书均由 Kogan Page 出版。

Jonathan O'Brien is the CEO of Positive Purchasing Ltd, based in Plymouth, UK. With over 30 years of experience, he has helped equip global organizations to increase their purchasing capability through digital platforms, training, education and working directly with practitioners and executive teams. He is the author of Supplier Relationship Management, Negotiation for Procurement and Supply Chain Professionals, The Buyer's Toolkit, and Sustainable Procurement, all published by Kogan Page.