Alex Steinweiss

现代专辑封面的发明者

●产品信息——

出版社：TASCHEN ESPAÑA, S.A.U.; 第 Signed 版 (2009年10月1日)

语言：英语, 法语, 德语

皮质：422页

ISBN-10：3836501929

ISBN-13：9783836501927

商品重量：5.81 kilograms

尺寸：44.45 x 34.29 x 6.35 cm

（页面信息仅供参考，具体以实物为准）

●内容简介——

No. 101-1,600：限量 1,500 份，每份均由艺术家签名。还提供艺术版（No. 1-100），包括丝网印刷。

“我非常喜欢音乐，而且我有这样的雄心壮志，以至于我愿意超越他们付钱给我的东西。我希望人们看到艺术品并听到音乐。”亚历克斯•斯坦维斯

正如我们所知，Alex Steinweiss 发明了专辑封面，并创造了一种新的图形艺术形式。 1940 年，作为哥伦比亚唱片公司年轻的新艺术总监，他提出了一个想法：为什么不用醒目的插图代替标准的纯棕色包装纸呢？该公司抓住了机会，几个月内其创纪录的销售额增长了 800% 以上。他为哥伦比亚的封面——将大胆的排版与现代、优雅的插图相结合——席卷了整个行业，并彻底改变了唱片的销售方式。

三十多年来，Steinweiss 为哥伦比亚、德卡、伦敦和珠穆朗玛峰的古典音乐、爵士乐和流行唱片封面制作了数千件原创艺术品。以及徽标、标签、广告材料，甚至是他自己的字体 Steinweiss Scrawl。他开启了专辑封面设计的黄金时代，并影响了一代又一代的设计师追随。鲜为人知的……但包括在这里……是他为美国海军制作的海报；白酒公司的包装和标签设计；电影标题序列；以及他的艺术。包括设计历史学家 Steven Heller 的一篇文章； Steinweiss 个人对史诗般职业生涯的回忆；以及来自 Steinweiss 档案的大量蜉蝣，其中大部分从未出版过。

No. 101-1,600: Limited to 1,500 numbered copies, each signed by the artist. Also available in an Art Edition (No. 1-100), including a serigraph print.

"I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music." —Alex Steinweiss

Alex Steinweiss invented the album cover as we know it, and created a new graphic art form. In 1940, as Columbia Records’ young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800%. His covers for Columbia—combining bold typography with modern, elegant illustrations—took the industry by storm and revolutionized the way records were sold.

Over three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. He launched the golden age of album cover design and influenced generations of designers to follow. Less well known—but included here—are his posters for the U.S. Navy; packaging and label design for liquor companies; film title sequences; as well as his fine art. Includes an essay by design historian Steven Heller; Steinweiss’ personal recollections from an epic career; and extensive ephemera from the Steinweiss archive, most of it never before published.