内容介绍

这本百科全书将目光投向了国际企业的企业形象，收集了大约4500个商标，还包了括设计师、创建年份、国家和品牌等信息。

本书向顾客展示有商品细节与优势，常见内容有：

1、整体展示：场景、摆盘等；

2、细节展示：材质、工艺、做工等；

3、规格、尺码等；

4、品牌介绍；

5、搭配推荐；

6、包装展示；

7、购买需知；

8、买家反馈；

Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.

From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.

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