虚拟社会：元宇宙和人类体验新前沿 Virtual Society: The Metaverse and the New Frontiers of Human Experience

基本信息

Format Hardback | 272 pages

Dimensions 139 x 210 x 24.89mm | 403.7g

Publication date 11 Oct 2022

Publisher Crown Publishing Group, Division of Random House Inc

Imprint Currency

ISBN10 0593239970

ISBN13 9780593239971

​页面参数仅供参考，具体以实物为准

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书籍简介

"一个引人入胜的、具有煽动性的案例，说明元宇宙不仅会改变我们的虚拟体验，它实际上可能会丰富我们的生活质量"。——亚当-格兰特，来自当今具创新性的技术公司之一的富有远见的联合创始人。

这本重要的书提供了一个非常有说服力的论点，即元宇宙，一种新的虚拟世界，标志着人类通过创造来实现的长期追求的一个深刻的下一个阶段。

“元宇宙 "的概念已经在公众意识中爆发，但其轮廓仍然难以捉摸。它是否只是一个沉浸式的虚拟现实游乐场，一个由Facebook和其他平台控制的游乐场？它只是下一代的大型多人在线游戏吗？或者它是更具有革命性的东西？

正如先锋技术专家赫尔曼·纳鲁拉（Herman Narula）所展示的，元空间是一种古老的人类倾向的新表现：世界建设的行为。从埃及人（他们对死亡的概念激发了他们建造金字塔）到现代的体育迷（他们对游戏的热情激发了极端行为），人类长期以来一直在寻求以丰富多样的替代体验来补充他们的日常生活。

纳鲁拉将他的观点扎根于历史和心理学，认为人类对自主性、成就感和联系的内在需求可以在虚拟的 "思想世界 "中得到满足，在那里用户有机会创造和交换意义和价值。元空间既是一套不断增长的充实的数字体验，从高级游戏到音乐会和其他娱乐活动，甚至到虚拟就业，也是使这些空间成为 "有用意义的网络 "的授权框架。

有公司预测，到2024年，元宇宙将成为一个价值8000亿美元的产业。但是，纳鲁拉认为，它的影响将导致比现金喷口更令人敬畏的可能性。元宇宙的到来标志着一个新的探索时代的开始--不是向外，而是向内，有可能重塑社会，并打开对人类及其能力的新认识的大门。

《虚拟社会》经过严格的研究和热情的论证，对于任何想要超越表面的标题，了解我们虚拟未来的真正轮廓和潜力的人来说，都是一本具有挑衅性的基本指南。

"A fascinating, provocative case that the metaverse will not merely transform our virtual experience--it may actually enrich the quality of our lives" (Adam Grant)--from the visionary co-founder of one of today's most innovative technology companies

"This important book offers a highly persuasive argument that the metaverse, a new kind of virtual world, marks a profound next stage in this long human quest for fulfillment through creation."--Chris Anderson, head of TED

The concept of "the metaverse" has exploded in the public consciousness, but its contours remain elusive. Is it merely an immersive virtual reality playground, one that Facebook and other platforms will angle to control? Is it simply the next generation of massive multiplayer online games? Or is it something more revolutionary?

As pioneering technologist Herman Narula shows, the metaverse is the latest manifestation of an ancient human tendency: the act of worldbuilding. From the Egyptians, whose conception of death inspired them to build the pyramids, to modern-day sports fans, whose passion for a game inspires extreme behavior, humans have long sought to supplement their day-to-day lives with a rich diversity of alternative experiences.

Rooting his vision in history and psychology, Narula argues that humans' intrinsic need for autonomy, accomplishment, and connection can best be met in virtual "worlds of ideas," where users have the chance to create and exchange meaning and value. The metaverse is both the growing set of fulfilling digital experiences--ranging from advanced gaming to concerts and other entertainment events and even to virtual employment--and the empowering framework that allows these spaces to become "networks of useful meaning."

Bloomberg Intelligence recently predicted that the metaverse will become an $800 billon industry by 2024. But its implications, argues Narula, will lead to far more awe-inspiring possibilities than a spigot of cash. The arrival of the metaverse marks the beginning of a new age of exploration--not outward, but inward--with the potential to reshape society and open the door to a new understanding of the human species and its capabilities.

Rigorously researched and passionately argued, Virtual Society is a provocative and essential guide for anyone who wants to go beyond superficial headlines to understand the true contours and potential of our virtual future.

作者简介

赫尔曼·纳鲁拉是Improbable公司的联合创始人和首席执行官，这是一家位于伦敦的技术公司。他拥有剑桥大学的计算机科学学位。

Herman Narula is the co-founder and CEO of Improbable, a London-based technology company. He holds a computer science degree from Cambridge.