故事就是一切：掌握商业创意沟通 The Story is Everything

基本信息

Format: Paperback| 192 pages  

Dimensions: 142x 200x 18mm| 360g  

Publication date: 17 May 2022 

Publisher: Laurence King Publishing  

Publication City/Country: London, United Kingdom 

Language: English 

Illustrations note: 32 photos, 38 line drawings/graphs 

ISBN10: 1913947947 

ISBN13: 9781913947941 

页面参数仅供参考，具体以实物为准

书籍简介

我们都知道，故事是有效的。好的故事能与客户建立良好的关系，在同事之间建立信任。它们吸引投资者，说服客户，使你和你的企业在枯燥的演讲中脱颖而出。

本书探讨了将你变成一个有创造力的商业故事家的技巧和方法。它教给你故事的结构，以及如何通过针对观众的感受、行动和信念来抓住他们的注意力。你会学到影响大师--广告人、心理学家、哲学家、电影导演和小说家--如何吸引我们较深的情感。

从为新产品写一个有说服力的推销，到把枯燥的数据变成激动人心的故事，本书将为你提供工具，使你的信息传播有风格、有创意、有成效。

We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.

This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions.

From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.

作者简介

Andreas Loizou在世界各地的公司和大学教授商业故事、写作技巧和金融。他获得了会计师资格，曾担任股票分析师，并曾担任金融时报知识部的培训总监。他的书《魔鬼的交易》已被翻译成九种语言。他是马盖特书店文学节的创始人，这是一个鼓励热爱阅读和写作的社会企业。

Andreas Loizou teaches business storytelling, writing skills and finance at companies and universities around the world. He qualified as an accountant, worked as an equity analyst and was a director of training at Financial Times Knowledge. His book The Devil's Deal has been translated into nine languages. He's the founder of the Margate Bookie literary festival, a social enterprise which encourages a love of reading and writing.