不合理的款待：实战指南 Unreasonable Hospitality: The Field Guide

基本信息

ASIN ‏ : ‎ B0FKS4BV4W

Publisher ‏ : ‎ Optimism Press

Publication date ‏ : ‎ April 28, 2026

Language ‏ : ‎ English

Print length ‏ : ‎ 320 pages

ISBN-13 ‏ : ‎ 979-8217045235

Item Weight ‏ : ‎ 5 ounces

页面参数仅供参考，具体请以实物为准

书籍简介

畅销书作家、世界排名餐厅的前共同所有人、艾美奖获奖剧集《熊》的联合制片人威尔·吉达拉，隆重推出备受期待的互动指南，教你如何在组织中实践“非凡待客之道”。

迄今为止，《非凡待客之道》一书已售出超过一百万册，它发出了振聋发聩的邀请：“无论你身处哪个行业，你都可以选择投身待客之道。” 他关于服务和领导力的理念，颂扬了一个永不过时的原则：人与人之间渴望被关怀。

如果说《非凡待客之道》阐述了“为何”，那么《实战指南》则提供了“如何做”的指导——一份循序渐进的路线图，教你如何运用这些经验，包括：

• 以始终如一、诚信正直的态度，以及热情好客的精神，来组建和领导你的团队

• 打造以沟通、协作、反馈和改进为五大要素的待客文化，并建立相应的体系，确保这些价值观始终贯穿其中

• 创造能够将普通交易转化为非凡体验的个性化服务，以及如何创建一套现成的、易于实施且极具个性化的服务工具包

本书收录了许多作者本人以及他遇到的读者的感人故事，并包含大量实用练习，这些练习既适用于财富 500 强企业的 CEO，也适用于前台充满抱负的实习生。每个练习都可以单独完成，也可以与团队一起完成，或者在公司年度团建活动中进行全员参与。

这本设计精美、全彩插图的趣味互动指南，鼓励读者进行标记和讨论，会让你感觉像个孩子即将打开一本崭新的涂色书。读完之后，你会充满灵感，获得一系列具体且可立即付诸实践的实用技巧，帮助你提升工作中的魔力——无论对你自身、你的同事还是你的服务对象，都能从中受益。

From the New York Times bestselling author, former co-owner of the #1 restaurant in the world, and co-producer of the Emmy Award-winning series The Bear comes the much-awaited interactive guide to putting the principles of Unreasonable Hospitality into action in your organization.

With over one million copies sold to date, Will Guidara’s book Unreasonable Hospitality issued a compelling invitation: “No matter what business you’re in, you can make the choice to be in the hospitality industry.” His lessons about service and leadership celebrated the one principle that never goes out of season: the human desire to be taken care of.

If Unreasonable Hospitality is the why, then The Field Guide is the how—a step-by-step roadmap to applying those lessons, including:

• Building and leading your team with consistency, integrity—and yes, hospitality

• Developing a culture of hospitality with five essential components—excellence, communication, collaboration, feedback, and repair—and the systems that will keep those values front and center

• Creating bespoke gestures with the power to transform ordinary transactions into extraordinary experiences—as well as how to create a ready-made toolkit of easily implemented ones that feel bespoke

Featuring deeply personal stories, his own as well as those of readers he’s encountered, the book is packed with practical exercises that are as relevant to the CEO of a Fortune 500 as they are to the ambitious intern at the front desk. Each can be done on your own, with your team, or company-wide at the annual retreat.

Beautifully designed and illustrated in full color, this delightful, participatory guide—meant to be marked up and discussed—will have you feeling like a kid about to crack open a new coloring book. You’ll walk away inspired, with a power pack of specific, immediately actionable ideas to help you elevate the magic in what you do—for yourself, the people you work with, and the people you serve.

作者简介

威尔·吉达拉是《纽约时报》畅销书《不合理的待客之道》的作者。他曾是十一麦迪逊公园餐厅的共同所有人，在他的领导下，该餐厅被评为世界餐厅。他主持了“欢迎大会”，是艾美奖获奖剧集《熊》的联合制片人，并荣获《华尔街日报》创新者奖。

Will Guidara is the author of the New York Times bestseller Unreasonable Hospitality. He is the former co-owner of Eleven Madison Park, which under his leadership was named the Best Restaurant in the World. He is the host of The Welcome Conference, a co-producer on the Emmy Award-winning series The Bear, and a recipient of the Wall Street Journal Innovator Award.