Brompton : 变革工程 英文原版 The Brompton : Engineering for Change Will Butler-Adams

基本信息

Format Hardback | 288 pages

Dimensions 158 x 236 x 26mm | 580g

Publication date 18 Aug 2022

Publisher Profile Books Ltd

Language English

ISBN10 1788168305

ISBN13 9781788168304

页面参数仅供参考，具体以实物为准

书籍简介

一个关于伟大的英国品牌的扣人心弦的故事" 杰里米-维恩

轻巧、紧凑，现在又是电动的：Brompton自行车的出现永远改变了城市的面貌，它具有独特的风格和巧妙的折叠设计。

四十多年来，Brompton的模块化设计几乎没有改变过。它不仅经受住了时间的考验，而且经受住了自1976年以来的每一次金融风暴、英国脱欧和COVID-19，更不用说任何企业面临的其他风险。那么，这一巧妙的工程壮举从何而来？它背后的思想是什么？一个小公司是如何成长为世界上大的自行车品牌之一的？

这不仅是对Brompton自行车有限公司幕后的一次了解，也是对创业、制造和扩大企业规模的一次大课堂。

'A gripping story about a great British brand' Jeremy Vine

Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.

For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?

This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.

作者简介

威尔-巴特勒-亚当斯是一名特许工程师，也是Brompton自行车有限公司的CEO。他在2015年的新年荣誉中被任命为OBE，在包括《金融时报》在内的多个出版物上发表过文章，并为谷歌和普华永道举办过讲座。

丹-戴维斯是一名记者和英格兰银行的前监管经济学家。他在一些投资银行担任分析师，并为《金融时报》和《纽约客》撰稿。

Will Butler-Adams is a chartered engineer and CEO of Brompton Bicycle Limited. He was appointed OBE in the 2015 New Year Honours, has featured in multiple publications including the FT, and delivered talks for Google and PwC.

Dan Davies is a journalist and former regulatory economist at the Bank of England. He works as an analyst for a number of investment banks and has written for the FT and New Yorker.