书名：Jab, Jab, Jab, Right Hook新媒体营销圣经：引诱，引诱，引诱，出击！精装
作者：Gary Vaynerchuk加里·维纳查克
出版社名称：HarperBusiness
出版时间：2013
语种：英文
ISBN：9780062273062
商品尺寸：18.7 x 2 x 23.2 cm
包装：精装
页数：224
★公众号运营经典读物！
★硅谷大神，亲笔力作，彻底讲透新媒体！
★全中国5000万新媒体运营者、自媒体人、企业营销、品牌策划从业读物！
★《华尔街日报》、《纽约时报》广受欢迎的书籍，美国亚马逊商业与管理类前二、网络营销类前二、电子商务类前二！
★加里·维纳查克：Facebook独立董事，美国新媒体营销教父，《财富》“40位40岁以下商界精英”。
★中国百万畅销书《参与感》作者黎万强一口气读完，深受启发。
★腾讯科技频道推荐图书！
★新媒体营销的重要任务是不断轻柔地引诱，引诱，引诱！
★近百个全球经典案例解析！

媒体评论：
“加里·维纳查克的经历和成功已经被无数文章和商业书籍探讨过——在数字时代收获成功的途径是，不遗余力地推广你的‘个人品牌’，特别是通过新媒体。”——《财富》
 
“加里·维纳查克的这本书能够帮助读者重新思考市场和客户：在要求客户购买产品和服务之前，必须不断地给他们提供价值。这就是维纳查克所说的‘引诱、引诱、引诱，出击’。”
——《福布斯》
 
“我有很多新媒体营销的书，但没有一本能与这本相比。因为本书很棒的地方是，它与新媒体营销在做同样的事——讲故事。”——美国亚马逊读者Bradley Bevers
 
“这本书拿到手，就感受到特殊的吸引力。一个晚上一口气读完，根本停不下来：这本书不仅好看，而且有用。这是一本工具书，一本实战指南。有理论梳理，有对不同新媒体平台产品特征的分析，更有丰富的案例剖析，所以，无论是对于企业营销决策者还是具体新媒体营销账号的运营者而言，都有着巨大的指导意义。”——黎万强（小米公司联合创始人，《参与感》作者）
 
“这是一本非常实用的市场营销指导手册，书中详细讲述了新媒体应该在产品市场推广或者自我推介中所扮演的作用。如果现在的你正处于自荐迷茫期的话，这本书或将是你的很好伴侣。而且在读完这本书后，你或将对市场营销这个行业有着全新的认识，且书中所列举的几个案例也都是这一领域的经典事件。”——腾讯科技频道

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
加里·维纳查克以“引诱，引诱，引诱，出击”理论，改变了新媒体的传播方法，重新定义了企业、营销和用户之间的关系，破除了旧有营销认识，开创“社会化、社交性”的全新媒体营销思维。
在书中维纳查克深入阐述“引诱，引诱，引诱，出击”的理论和实操方式，并配以各平台的近百个实际案例剖析，被无数人誉为“改变新媒体传播方式的伟大理论”。甚至全球商界领袖杰克·韦尔奇对他的著作倍加推崇，评价维纳查克的书是“对身处瞬息万变的商业世界里的每一个人，都不能错过的伟大读物”。
加里•维纳查克，Facebook独立董事、全美20大独立投资人、新媒体营销教父，全美很会说故事的创业家。他成立的数字营销机构“范纳媒体”是全球知名的数字化营销媒体，目前与数十家《财富》500强企业合作，共同开发数字与社会化媒体策略。《财富》杂志将他和Facebook创始人马克·扎克伯格、Uber创始人特拉维斯·卡兰尼克和Airbnb创始人布莱恩·切斯基共同选入“全球40位40岁以下商界精英”；同时他还是《商业周刊》“20名所有创业者都应该关注（follow）的企业家”之一，CNN票选他为“全球25位科技投资人”之一。

Gary Vaynerchuk is chairman and CEO of VaynerX, a $150-million-plus media holding agency that includes VaynerMedia and PureWow. He is one of the world’s leading marketing experts and a four-time New York Times bestselling author. After growing his family wine business from a $4 million to a $60 million busines, he developed and now runs VaynerMedia, one of the world’s hottest digital agencies. Gary is also a prolific angel investor and venture capitalist, investing in companies including Snapchat, Facebook, Twitter, Uber, and Venmo, and cofounding the Vayner/RSE fund, among many other enterprises. He lives in New York City.
Where’s your phone?
In your back pocket? On the table in front of you? In your hands because you’re using it to read this book? It’s probably somewhere within easy reach, unless you’re one of those people who are constantly misplacing their phones and my question has you rummaging through the laundry basket again or checking under your car seat.
If you’re in a public space, look around. I mean it, pop your head up. What do you see? Phones. Some people are doing the old-fashioned thing and using them to actually talk to another person. But I predict that someone, and probably several someones, within a four-foot radius is playing Dots. Or double-tapping a picture. Or composing a status update. Or sharing a picture. Or tweeting. In fact, unless you’re visiting Aunt Sally in the nursing home—and even then, you’d he surprised at how iPads are crashing the ninety-year-old demo lately— it’s more than likely that almost everyone around you has a smartphone in his or her possession, and if not a phone, then a tablet. I know this because there are nearly 325 million mobile subscriptions in the United States alone.
And when people are using their devices, it’s probable that almost half are networking on social media.
If I wrote that line correctly, it should read with the kind of serious tone we reserve for Very Important News. But what’s the big deal? By now everyone gets it—social media is everywhere. It has changed the way society lives and communicates. It’s no longer just the first adopters and the young who are hooked—71 percent of people in the United States are on Facebook, more than a half billion globally are on Twitter—a population that includes everyone from the pope to a parrot named Rudy, and almost every small business in America in between— and almost half of all social network users check in on these sites at least once a day, as often as they wake up in the morning. ft has altered the way people fall in and out of relationships, stay in touch with family, and find jobs. Finally, there are few if any holdouts who will deny that today business simply can’t be done without it, especially when one in four people say they use social media sites to inform their purchasing decisions.