书名：You Can Negotiate Anything谈判无处不在 ：如何通过谈判赢得你想要的一切
作者：Herb Cohen赫布·科恩
出版社名称：Bantam Books
出版时间：1982
语种：英文
ISBN：9780553281095
商品尺寸：10.7 x 1.8 x 17.5 cm
包装：简装
页数：256 （以实物为准）

谈判事实上贯穿了你生活的全部细节，你所面对的现实世界其实就是一个巨大的谈判桌，不管喜欢与否，你都是局中人。作为社会中的一个个体，你难免和别人或组织发生冲突。如何处理同他人以及社会其他组织之间的关系甚至是冲突，不仅决定你是否能够摘取成功的桂冠，而且还决定着你能否过上充实、惬意并让你感到满足的生活。
You Can Negotiate Anything《谈判无处不在》由美国著名谈判专家赫布·科恩集30年的成功谈判经验著述而成，书中有详细的指导、生动而真实的案例及实用的建议，为您提供了走向成功所需要的信息财富和动力源泉。
推荐理由：
1.全球畅销超过1000万册，被誉为“世界上知名的大众谈判读本；
2.荣登《纽约时报》畅销书榜榜首长达30周;
3.《时代》《人物》《经济学人》《纽约客》《新闻周刊》盛赞；
4. 畅销书《优势谈判》作者罗杰道森倾情推荐。
Herb Cohen believes the world is a giant negotiating table and, like it or not, you’re a negotiator. Whether you’re dealing with your spouse, boss, department store, bank manager, children, solicitor, or best friend—in every encounter with other people, negotiating is always taking place. And how well you handle those encounters determines whether you prosper happily or suffer frustration and loss. With his helpful and sensible approach Cohen shows that negotiating is a process you can understand and predict— and most importantly, that it’s a practical skill you can learn and improve upon.

You Can Negotiate Anything《谈判无处不在》是一本单刀直入、简单明了的指导书，能帮助你成功地通过谈判达成目的。赫布·科恩相信这个世界就是一个巨大的谈判桌，不管你是否乐意，谈判就存在于你每天的生活中。谈判的对象包括你的伴侣、孩子、朋友、同事、老板、销售员等。是否具备优秀的谈判能力对的人生影响巨大。
在书中，赫布·科恩用丰富翔实的案例揭示了谈判中的许多关键策略和技巧，帮助你洞察对方的软肋，增加自己的筹码，一步步取得胜利。
谈判并不是什么遥不可及的专业科学，每个人都可以主宰谈判并预见到结果，而且可以不断学习和提高谈判的技巧。正如赫布·科恩所言：如果你认为你能行,你就一定能行。只要掌握和运用好谈判的技巧，你就能成功地谈成任何事情。

赫布·科恩（Herb Cohen）世界谈判大师，美国前总统反恐顾问，美国联邦调查局、中情局和司法部顾问。赫布·科恩是世界上杰出的谈判专家,从事专业谈判工作近半个世纪，参与了众多著名的历史事件，包括伊朗人质事件、海湾战争、日本驻秘鲁大使馆被占事件、中东和谈等。由于其丰富的实战经验和独特的表达方式,科恩被誉为“能将复杂的事件进行系统地解剖,让普通人明白并得到乐趣”的语言奇才。他的经典谈判课程进入了众多世界名校，包括哈佛大学、耶鲁大学法学院、芝加哥大学、西北大学凯洛格商学院、沃顿商学院、麦吉尔大学、哥伦比亚大学、威斯康星大学、加州大学圣地亚哥分校等。
Herb Cohenhas been called “the world’s best negotiator” by Playboy magazine. Cohen’s expertise is harnessed in business, government, commercial dealings, corporate management, and crisis management. Cohen has written several books and publications and has given speeches around the world.

Acknowledgments
PART ONE YES, YOU CAN
  1. What is negotiation?
  2. Almost everything is negotiable
  3. Getting your feet wet
PART TWO THE THREE CRUCIAL VARIABLES
  4. Power
  S. Time
  6. Information
PART THREE STYLES OF NEGOTIATING
  7. Winning at all costs: Soviet style
  8. Negotiating for mutual satisfaction
  9. More on the Win-Win technique
PART FOUR NEGOTIATING ANYTHING, ANYPLACE
  10. Telephone negotiations and memos of agreement
  11. Moving up
  12. Taking it personally 

What is negotiation?
Your real world is giant negotiating table, and like it or not, you’re a participant. You as a individual, come into conflict with others: family members, sales clerks, competitors or entities with impressive names like“the Establishment” or“the power structure.” How you handle these encounters can determine not only whether you prosper, but whether you can enjoy a full, pleasure, satisfying life.
Negotiation is a field of knowledge and endeavour that focuses on gaining the favor of people from we want things. It’s as simple as that.
What do we want? We want all sorts of things: prestige, freedom, money, justice, status, love, security, and recognition. Some of us know better than others how to get what we want. You are about to become one of these.
Traditionally, rewards presumably go to those possessing the greatest talent, dedication, and education. But life has disillusioned those who hold that virtue and hard work will triumph in the end. The“winners” seem to be people who not only are competent, but also have the ability to“negotiate” their way to get what they want.
What is negotiation? It is the use of information and power to affect behavior within a“wed of tension.” If you think about this broad definition, you’ll realize that you do, in fact, negotiate all the time both your job and in your personal life.