Powerful: Building a Culture of Freedom and Responsibility

基本信息

Format:Paperback / softback 204

Publisher:Missionday

Imprint:Missionday

ISBN:9781939714206

Published:2 Mar 2020

Weight:118g

Dimensions:111 x 175 x 24 (mm)

页面参数仅供参考，具体以实物为准

书籍简介

解密硅谷最重要的文件，造就Netflix成功的独特用人心法

在AI时代如何吸引、留住、管理人才

颠覆你对工作与企业用人的思维

成为未来需要的人才

★《华盛顿邮报》最值得一读的领导力书籍

★Netflix执行长哈斯汀：一本迷人的著作！

★Facebook营运长桑德伯格：硅谷有史以来最重要文件

网飞文化集（Netflix Culture Deck）SlideShare点阅率超过 18,000,000 次

融会企业文化精髓，阐述Netflix重视的价值和人力管理方式。

1997年，Netflix创立于美国加州，是一家小型地区DVD邮寄租片商；

2010年，它击溃当初市值大自己1,500倍的影音出租巨人百视达；

2018年，公司市值超越娱乐龙头迪士尼，终结HBO于艾美奖的赢家地位，

乃至跟Google、Facebook、苹果、亚马逊等一线科技巨擘，平起平坐。

20年来，Netflix如何变得如此强大？

除开它慧眼独具，转型切入新世代需求的串流媒体服务、打造原创剧集《纸牌屋》《怪奇物语》、开拓全球市场190多国……之外，Netflix强就强在用人，与众不同！

本书作者帕蒂·麦考德说，多数公司在人才招募、激励、及打造优异团队方面都做错了。麦考德在Netflix担任人才长有十四年，帮助该公司塑造出独特的高效能文化，她协助创作的「网飞文化集」，重新定义了管人是怎么一回事。

Netflix主张一种自由与责任并重的新工作模式，把员工视为成熟的大人，强调绝对诚实，透明沟通。同时找到对的人上场，给出到位的业内最高薪资，以富有挑战性的工作来激励员工；而不符公司新需要的员工，奉上丰厚离职金，果决挥别。当公司是一支职业球队来经营，不是大家庭。

她以幽默轻松笔调，写出个人经验与心得建议，提供一条打造高绩效文化和创造好业绩的不同路径，颠覆你对工作与企业用人的逻辑思维，刷新你的人才观！在AI时代，不仅企业要发掘、聘用未来需要的人才，自己也要成为未来需要的人才，让彼此持续缔造佳绩。

In Powerful, Patty McCord shares what she learned at Netflix and elsewhere in Silicon Valley. Advocating the practice of radical honesty in the workplace, saying good-bye to employees who don't fit the company's emerging needs, and motivating with challenging work, not promises, perks, and bonus plans.McCord argues that the old standbys of corporate HR - annual performance reviews, retention plans, employee empowerment and engagement programs - often end up being a colossal waste of time and resources. Her road-tested advice, offered with humour and irreverence, provides readers a different path for creating a culture of high performance and profitability.

Powerful will change how you think about work and the way a business should be run.

作者简介

帕蒂·麦考德 （Patty McCord）

流媒体巨头奈飞的前CHO，担任该职位14年，奈飞文化平台的创建者之一。她为硅谷带来了新颖的想法与创新的理念，是被誉为“硅谷重要文件”的《奈飞文化集》PPT的主要撰写者。

帕蒂·麦考德咨询公司创始人，为许多企业的CEO和他们的团队提供培训，协助他们定义领导力和公司文化，帮助他们建立团队，进而推动公司前进。曾在希捷公司、太阳计算机系统公司，宝蓝软件公司、Pure软件公司等多家大型客机公司负责人力资源领域的相关工作。

Patty McCord served as chief talent officer of Netflix for fourteen years and helped create the Netflix Culture Deck. Since it was first posted on the web, the Culture Deck has been viewed more than 15 million times, and Sheryl Sandberg has said that it "may be the most important document ever to come out of Silicon Valley." Patty participated in IPOs at Netflix and, before that, Pure Atria Software. A veteran of Sun Microsystems, Borland, and Seagate Technologies, she has also worked with small start-ups. Her background includes staffing, diversity, communications, and international human resources positions. Currently, Patty coaches and advises a small group of companies and entrepreneurs on culture and leadership. She also speaks to groups and teams around the world.