书名：Regional Product Packaging

作者：Uang Meng;Yang Meng

ISBN：9781864707700

出版社：IMAGES（新加坡）

出版日期：2018.6.8

尺寸：22.25 x 2.69 x 28.47 cm

装帧：精装

页码：240

图幅数：540彩色

作者简介：

杨猛，沈阳航空航天大学副校长、副教授、硕士生导师。主要研究文化符号的地域特征与品牌设计，以及文化遗产资源转化为设计的问题。

内容简介：

随着文化旅游产业的快速发展，如何将本地产品推向市场？答案当然是通过他们的包装。这本书以来自世界各地（包括中国，日本，俄罗斯，西班牙，葡萄牙和意大利）的当地产品精心制作的包装设计为特色，展示了设计如何吸引游客。使这些本地产品包装示例独特的特殊特征与产品本身一起介绍，告诉读者一些关于它们的起源。每个包装的平面图展示了其结构，并详细探讨了设计。

编辑推荐：

About the Author

Yang Meng is the Vice President, associate professor, and master tutor of Shenyang Aerospace University. His research centres mainly on regional characteristics of cultural symbols and brand design, as well as the problem of transforming cultural heritage resources into design.

内容推荐：

 Packaging is vital for promoting local products and culture; this book collects innovative examples from around the world • Flat plans of the packaging and analysis of their designs are included, alongside an introduction to each product and its origins • Of interest to design students With the rapid development of the cultural tourism industry, how can local products be introduced to the market? The answer is, of course, through their packaging. Featuring the exquisitely crafted packaging designs of local products from around the world, including China, Japan, Russia, Spain, Portugal and Italy, this book demonstrates how design appeals to the tourist. The special characteristics that make these local product packaging examples unique are introduced alongside the products themselves, telling the reader a little about their origins. Flat plans of each packaging demonstrate its structure, and the design is explored in detail.