NEW Cambridge International AS and A Level Business

Coursebook

剑桥 AS and A Level 经管类 商务教材

• Format Paperback | 670 pages
• Dimensions 219 x 275 x 27mm | 1,620g
• Publication date 15 Jul 2021
• Publisher Cambridge University Press
• Publication City/Country Cambridge, United Kingdom
• Language English
• Edition Revised
• Edition Statement 4th Revised edition
• Illustrations note Worked examples or Exercises
• ISBN10 1108921221
• ISBN13 9781108921220

Coursebook 简介

这本带有数字访问权限的课本可帮助学习者了解商业和商业相关概念，因此他们可以自信地通过剑桥国际课程大纲。第四版的新功能包括“背景下的商业”和“行动中的商业”，它们利用本地和全球案例研究并将学生置于现实生活中的商业场景中。还有一个准备评估章节以及各种考试式问题，以帮助学生准备考试。

This coursebook with digital accesss helps learners develop an understanding of business, and business related concepts, so they can progress through the Cambridge International syllabus with confidence. New features for the fourth edition include ‘Business in Context’ and ‘Business in Action’, which make use of local and global case studies as well as placing students in real-life business scenarios. There is also a preparing for assessment chapter alongside a wide variety of exam-style questions to help students prepare for their examination.

• ‘Getting started with’ chapter to support student transition from IGCSE™ to AS & A Level. This includes an essay example so learners can see what a good answer looks like, and helps them with their analysis, evaluation and essay writing skills.

• ‘Business in context’ and ‘Business in action’ features enable learners to make real-world connections to their studies

• Preparing for assessment chapter, including sample mark scheme, helps learners get ready for their examinations

• A mixture of local and global case studies featuring businesses, such as the ‘African Publishing Company’ and ‘Asia Resort Hotels’, ensures content is relevant to all learners and encourages their interest in the subject

• Key terms, key concepts and command words are defined to support English as a second language learners

• Activity answers included to enable students to self-assess

• Simple and easy to use, you can link directly into Cambridge GO from Google Classroom, Moodle, Blackboard and any other VLE. You can also access all of your Cambridge resources anytime, anywhere and create your own collection in ‘My Resources’