书名：The Willpower Instinct 自控力
作者：Kelly McGonigal
出版社名称：Avery
出版时间：2013
语种：英文
ISBN：9781583335086
商品尺寸：15.2 x 1.9 x 22.8 cm
包装：平装
页数：288

The Willpower Instinct《自控力》是斯坦福大学广受欢迎的心理学课程。只需10周，成功掌握自己的时间和生活。提高自控力的有效途径，在于弄清自己如何失控、为何失控。如果你总拖到后一分钟才开始工作；总是月光，信用卡透支；想放松一下，却熬夜上网；一直想减肥，总是挫败；那么这本书就是专门为你而写的。

精彩书评：
“对于想了解如何更有效完成目标的人来说，这本书意义重大。麦格尼格尔清晰分解了繁多的相关科学研究及其应用。她还提出，认识到意志力的局限性对培养自控力至关重要。” ——杰弗里·M.施瓦兹医生（Jeffrey M Schwartz, M D）与人合著《你不是你的大脑》（YOU ARE NOT YOUR BRAIN）著有畅销书《脑锁》（BRAIN LOCK）

“真是一本解放思想的书！凯利麦格尼格尔解释了意志力的科学本质，粉碎了那些我们信以为真的神话。全书建立在鼓舞人心的事实上，而非压迫性的荒谬言论上。强大的意志力终于是每个人触手可及的了。” ——杰夫·科尔文（Geoff Colvin）著有《被高估的天赋：区分WORLD-CLASS大师和普通人的真实因素》TALENT IS OVERRATED: WHAT REALLY SEPARATES WORLD-CLASS PERFORMERS FROM EVERYBODY ELSE）

After years of watching her students struggling with their choices, health psychologist McGonigal realized that much of what people believe about willpower is actually sabotaging their success. Committed to sharing what the scientific community already knew about self-control, she created a course called The Science of Willpower which was an instant hit for Stanford University.
Review
“What a liberating book! McGonigal explains the scientific reality of willpower, exploding the myths most of us believe. Stronger willpower—based on inspiring facts, not oppressive nonsense—is finally within everyone's reach.”— Geoff Colvin, author of Talent Is Overrated: What Really Separates World-Class Performers From Everybody Else

“The Willpower Instinct is a new kind of self-help book. Using science to explain the why and strategies for the how, McGonigal has created a must-read for anyone who wants to change how they live in both small and big ways.”— Book Page

“Each chapter could stand on its own as something helpful, but taken as a whole, this book could be downright life-altering. If you are trying to lose weight, become more successful at work, rid yourself of toxic habits...heck, if you're HUMAN, you need to read this book.”— LibraryThing

“This book has tremendous value for anyone interested in learning how to achieve their goals more effectively. McGonigal clearly breaks down a large body of relevant scientific research and its applications, and shows that awareness of the limits of willpower is crucial to our ability to exercise true self control.” — Jeffrey M. Schwartz, M.D., co-author of You Are Not Your Brain and author of bestselling Brain Lock

“A fun and readable survey of the field, bringing willpower wisdom out of the labs.” — TIMEmagazine

The Willpower Instinct《自控力》是斯坦福大学广受欢迎心理学课程。
本书为读者提供了清晰的框架，讲述了什么是自控力，自控力如何发生作用，以及为何自控力如此重要。
作为一名健康心理学家，凯利•麦格尼格尔博士的工作就是帮助人们管理压力，并在生活中做出积极的改变。多年来，通过观察学生们是如何控制选择的，她意识到，人们关于自控的很多看法实际上妨碍了我们取得成功。例如，把自控力当作一种美德，可能会让初衷良好的目标脱离正轨。所以，麦格尼格尔要求她的学生了解影响自控的生理学基础、心理陷阱和各种社会因素。
麦格尼格尔吸收了心理学、神经学和经济学等学科的洞见，为斯坦福大学继续教育项目开设了一门叫做“意志力科学”的课程，参与过这门课程的人称其能够“改变一生”。这门课程就是《自控力》一书的基础。
Based on Stanford University psychologist Kelly McGonigal's wildly popular course "The Science of Willpower," The Willpower Instinct is the first book to explain the new science of self-control and how it can be harnessed to improve our health, happiness, and productivity.
Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, The Willpower Instinct explains exactly what willpower is, how it works, and why it matters. For example, readers will learn:
    - Willpower is a mind-body response, not a virtue. It is a biological function that can be improved through mindfulness, exercise, nutrition, and sleep.
    - Willpower is not an unlimited resource. Too much self-control can actually be bad for your health.
    - Temptation and stress hijack the brain's systems of self-control, but the brain can be trained for greater willpower
    - Guilt and shame over your setbacks lead to giving in again, but self-forgiveness and self-compassion boost self-control.
    - Giving up control is sometimes the only way to gain self-control.
    - Willpower failures are contagious—you can catch the desire to overspend or overeat from your friends—but you can also catch self-control from the right role models.
In the groundbreaking tradition of Getting Things Done, The Willpower Instinct combines life-changing prescriptive advice and complementary exercises to help readers with goals ranging from losing weight to more patient parenting, less procrastination, better health, and greater productivity at work.

凯利•麦格尼格尔教授（Kelly McGonigal, Ph.D）是斯坦福大学备受赞誉的心理学家，也是医学健康促进项目的健康教育家。她结合心理学、神经学和经济学等全新研究成果，在斯坦福大学开设“自控力科学”（The Science of Willpower）和“在压力下好好生活”（Living Well With Stress）两门课程，它们都是斯坦福大学继续教育学院历史上广受欢迎的课程。
Kelly McGonigal, Ph.D., is an award-winning psychology instructor at Stanford University, and a lecturer and program developer at the Stanford Center for Compassion and Altruism Research and Education. She is also the author of The Upside of Stress and Psychology Today’s Science of Willpower blog. McGonigal lives in Palo Alto and New York City.

Introduction: Welcome to Willpower
1 .Will. I Won’t. I Want: What Willpower Is. and Why It Matters
2. The Willpower Instinct: Your Body Was Born to Resist Cheesecake
3. Too Tired to Resist: Why Self-Control Is Like a Muscle
4. License to Sin: Why Being Good Gives Us Permission to Be Bad
5. The Brain:s Big Lie: Why We Mistake Wanting for Happiness
6. What the Hell: How Feeling Bad Leads to Giving In
7. Putting the Future on Sale: The Economics of Instant Gratification
8. Infected! Why Willpower Is Contagious
9. Don:t Read This Chapter: The Limits of “I Won:t” Power
10. Final Thoughts
Acknowledgements
Notes
导言：欢迎阅读意志力入门
01我要做，我不要，我想要：什么是意志力？为什么意志力至关重要？
02意志力的本能：人生来就能抵制奶酪蛋糕的诱惑
03累到无力抵抗：为什么自控力和肌肉一样有极限？
04容忍罪恶：为何善行之后会有恶行？
05大脑的弥天大谎：为什么我们误把渴望当幸福？
06“那又如何”：情绪低落为何会使人屈服于诱惑？
07出售未来：及时享乐的经济学
08传染：为什么意志力会传染？
09别读这章：“我不要”力量的局限性
10结语
鸣谢
注释