书名：Arabic for Designers: An Inspirational Guide to Arabic Culture and Creativity / 为设计师而写的阿拉伯语：阿拉伯文化与创意灵感指南

作者：Mourad Boutros
出版社：Thames & Hudson，2017年
装帧：精装，223页
语种：英文
尺寸：约 19.2*27.0 cm
ISBN：978-0-5005-1953-0

简介

这是一本为非阿拉伯语使用者编写的视觉参考书，通过200余个案例展示如何在使用阿拉伯语设计时理解并尊重其文化细节，避免常见错误，同时创造出创新且美观的设计作品。全书涵盖丰富的内容，从历史背景、字体设计中的阿拉伯与拉丁字母对比、从活字到数字时代的阿拉伯文排版，到标志设计中文化知识的重要性、成功的标志案例，再到报纸、电视和品牌等实际设计案例，最后延伸至阿拉伯文在艺术和书法中的运用。书中展示了《泰晤士报》、Al Hayat、Al Jazirah等媒体平台的字体设计案例。作者Mourad Boutros被公认为世界领先的阿拉伯字体设计师之一，其公司Boutros International在阿拉伯字体和书法领域已有四十余年经验。本书是其2007年首版的新版，经过全面更新和重新设计。对于设计专业学生、设计师、营销人员以及对阿拉伯文化与语言感兴趣的读者而言，这是一本极具价值的参考书。

Extensively illustrated with more than 200 examples of the best in contemporary Arabic typography and graphic design, Arabic for Designers is an authoritative guide for designers unfamiliar with Arabic script. Using visual examples and case studies, Mourad Boutros takes the reader through the entire range of graphic design applications – newspaper and television news typefaces, book jacket designs, corporate and brand identity, logotype conversions, advertising, design for print and fine art. The author shows how non-Arabic speaking designers can work with the language and understand and respect its cultural nuances, whilst avoiding the pitfalls and mistakes to which many others have fallen victim. Arabic for Designers demonstrates how designing with Arabic can yield incredibly innovative, beautiful and successful results. Based upon over 40 years' experience of working with an array of corporate and creative clients, Mourad Boutros addresses the rise in global awareness about Arab culture in ways that inform and inspire. This book is an invaluable reference for design students, design professionals, marketeers and anyone interested in Arabic culture and language.