书名：Upstream : The Quest to Solve Problems Before They Happen逆流而上：如何防患于未然
作者：Dan Heath
出版社名称：Avid Reader Press
出版时间：2020

语种：英语
ISBN：9781982134723
商品尺寸：13.7 x 21.6 x 3.0cm
包装：精装
页数：320（以实物为准）

"I read this cover to cover and learned something new on each page. Beautifully written, brilliantly researched—I'm recommending it to everyone I know!"—Angela Duckworth, New York Times bestselling author of Grit

“The most interesting, immediately actionable book I’ve read in quite a while. I walked away with new ideas for motivating employees, delighting customers, engaging students, and even planning family vacations. If life is a series of moments, the Heath brothers have transformed how I plan to spend mine.”—Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg

纽约时报畅销作家、《行为设计学：掌控关键决策》《让创意更有黏性：创意直抵人心的六条路径》作者丹·希思告诉你：想真正解决棘手问题？「事前预防」绝对更胜于「事后补救」！

在生活中，人们总是经常陷入反应的循环之中，往往都是站在末端应对突如其来发生的问题，却从没有从首端解决发生问题的系统。警察追赶坏人、医生为患有慢性疾病的病人提供治疗、客服中心总是对客户的投诉应接不暇。可是有许多的犯罪问题、慢性疾病与客户投诉都是可以事先预防的，为何我们总是努力于位居末端反应而非预防？

《纽约时报》畅销书作者Dan Heath与解决非常规问题的人们访谈了数百次，得出了在问题发生之前如何预防问题本身的独特见解。Dan Heath认为这一切的成因都归于「问题盲目性」，因为这可能让我们无视于中间存在的严重问题。透过作者让我们了解到，世界上是有人克服了障碍，经由从上调整系统模式，并让整体都得到了即刻的改变。Expedia（一个大型旅行网站）将预定系统进行了一些简单的调整，每年就避免了2000万个客服问题；一个城市学区在得知可以预测哪些学生将会辍学后，将辍学率降低了一半；一个欧洲国家透过改变该国文化，几乎消除了青少年酗酒和吸毒的现象；一个紧急医疗服务系统通过使用数据来预测哪里会出现911报警电话，从而加快了救护车的紧急响应时间，并进一步部署救护车在这些地区待命。

New York Times best-selling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers.

So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention?

Upstream probes the psychological forces that push us downstream - including "problem blindness," which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented 20 million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out - as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation's culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge - and forward-deploying its ambulances to stand by in those areas.

Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we've forgotten that we can fix them?

丹·希思（Dan Heath），杜克大学社会企业发展中心高级研究员，前哈佛商学院研究员，Thinkwell（思睿）新媒体教育公司创办人之一。

丹·希思和他的兄弟奇普已经写了4本《纽约时报》畅销书:《让创意更有黏性:创意直抵人心的六条路径》、《行为设计学》、《决断力 :如何在生活与工作中做出更好的选择》和《瞬变:让改变轻松起来的9个方法》。

希斯兄弟的书在全球售出了300多万册，并被翻译成33种语言。

Dan Heath and his brother, Chip, have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. The Heath brothers’ books have sold more than three million copies worldwide and have been translated into thirty-three languages.