Global brands such as Rolex, BMW and Louis Vuitton are still using logos designed over 100 years ago. This book goes into the origins of modern trademarks and gathers over 6,000 logos from the mid-1800s to 1940. This is Jens Müller’s extensive complement to Logo Modernism and a must for those interested in branding and its influence.

Hardcover, 24.6 x 37.2 cm, 3.69 kg, 432 pages

劳力士、宝马和路易威登等全球品牌仍在使用100多年前设计的标志。这本书深入探讨了现代商标的起源，收录了19世纪中期至1940年间的6000多个标志。这是延斯·穆勒对《标志现代主义》的全面补充，对于那些对品牌及其影响力感兴趣的人来说是一本必读之作。

精装，24.6×37.2厘米，3.69千克，432页