财务智慧：如何理解数字的真正含义 Financial Intelligence: A Managers Guide to Knowing What the Numbers Really Mean

基本信息

Format:Hardback 304 pages, illustrations

Publisher:Harvard Business Review Press

Imprint:Harvard Business Review Press

Edition:Revised Edition

ISBN:9781422144114

Published:19 Feb 2013

Weight:532g

Dimensions:241 x 162 x 25 (mm)

​页面参数仅供参考，具体以实物为准

书籍简介

"Inc. "杂志称它是市场上 "优秀、清晰的数字指南 "之一。读者同意，说它正是 "我需要知道的"，并称它是没有金融专业知识的决策者的 "经典 "之作。自2006年发行以来，《财务智慧》已成为需要数字导游的经理人的喜爱——不仅帮助他们理解数字的真正含义，还帮助他们理解数字的重要性。

这本全新的、完全更新的版本将数字更新到近期的发展，并继续向需要使用财务数据来推动其业务的经理们传授财务的基本知识。它还涉及近年来变得更加重要的问题--包括围绕金融危机的问题以及围绕更广泛的金融和会计知识的问题。《财务智慧》通俗易懂，不含专业术语，并充满了真实公司的有趣故事，让非财务经理人有信心了解数字之外的细微差别--以帮助将日常工作提高到一个新的水平。

"Inc." magazine calls it one of "the best, clearest guides to the numbers" on the market. Readers agree, saying it's exactly "what i need to know" and calling it a "must-read" for decision makers without expertise in finance. Since its release in 2006, "Financial Intelligence" has become a favorite among managers who need a guided tour through the numbers - helping them to understand not only what the numbers really mean, but also why they matter.

This new, completely updated edition brings the numbers up to date and continues to teach the basics of finance to managers who need to use financial data to drive their business. It also addresses issues that have become even more important in recent years - including questions around the financial crisis and those around broader financial and accounting literacy. Accessible, jargon-free, and filled with entertaining stories of real companies, "Financial Intelligence" gives non-financial managers the confidence to understand the nuance beyond the numbers - to help bring everyday work to a new level.

作者简介

卡伦·伯曼和约瑟夫·奈特是总部设在洛杉矶的商业素养研究所的创始人。他们为美国运通、宝洁、太平洋人寿、通用汽车和泰科国际等组织培训管理人员。他们曾被广泛的印刷媒体采访，包括《商业周刊》、《今日美国》和《洛杉矶时报》。

Karen Berman and Joseph Knight are the founders of the Los Angeles-based Business Literacy Institute. They train managers at organizations such as American Express, P&G, Pacific Life, GM and Tyco International. They have been interviewed in a wide range of print media including BusinessWeek, USA Today and the Los Angeles Times.