While other books have described the properties of the chemical elements and often delved into their histories, none has done so in this highly visual manner. The pictorial material for this subject is very rich, including some gorgeous alchemical documents as well as portraits, colour charts, woodcuts of mining, artefacts such as John Dalton’s wooden balls, advertisements (for example, for radium 'cures') and postage stamps.

The book contains separate short sections for each element or groups of related elements, which are gathered into several sections to order the sequence into several chronological eras of element discovery. Included are short 'interludes' (or 'feature spreads') presenting important intellectual milestones in how we think about elements.